Jung Yong-jin Rebukes, "Change the Organization, System, and Work Methods of the Management Strategy Office Completely"

Vice Chairman Jeong Yong-jin Criticizes Past Work Methods
"No One Follows If Change Is Only Demanded"
Emphasizes Group-wide Change Led by Management Strategy Office

Jung Yong-jin, Vice Chairman of Shinsegae Group, strongly criticized the past working methods of the Corporate Strategy Office during the strategy meeting held on the 20th after reorganizing the team, ordering a complete overhaul of the organization, system, and work execution methods.

Jung Yong-jin, Vice Chairman of Shinsegae Group [Photo by Shinsegae Group].

Vice Chairman Jung emphasized, "It is time to seriously reflect on the roles and achievements so far," adding, "The new Corporate Strategy Office should not be a domineering organization that controls and manages each affiliate, but the 'most researched and hardest working organization' within the group." He stressed the need for a change in the way of working and asked the office to approach their duties with the awareness that, as the organization responsible for the final decision-making of Shinsegae Group, they bear the heaviest responsibility accordingly.

Jung stated, "If you do not change yourself and only demand change, no one will follow," adding that when the Corporate Strategy Office takes the lead in change, the entire group’s transformation will accelerate.

He also called for changes in the organization and system of the Corporate Strategy Office. Vice Chairman Jung said that for the stable and sustainable growth of the group, the operation and decision-making of the Corporate Strategy Office must be conducted in the most rational and clear manner, urging the formation of an organically functioning organization based on systems rather than individuals. Ultimately, the Corporate Strategy Office should play a role in creating a predictable management environment. This means that the Corporate Strategy Office must closely analyze the internal and external uncertainties surrounding the group and support each affiliate in identifying and preparing for potential risk factors in advance.

The message also includes a request for the Corporate Strategy Office to serve as a function-centered group control tower that proposes appropriate solutions to complex crisis factors difficult for affiliates to recognize on their own, thereby becoming a reliable guide that leads the stable growth of the affiliates. Vice Chairman Jung emphasized that when these functions operate organically, the Corporate Strategy Office’s fundamental role of assisting the top management, including the CEO, in making rational and optimized decisions can also be strengthened. He urged, "Not only the Corporate Strategy Office but the entire group must change together," calling for a strong reform throughout the group, led by the Corporate Strategy Office.

Earlier, on the 17th, Shinsegae Group reorganized the existing Strategy Office into the Corporate Strategy Office and restructured the support headquarters and finance headquarters under the Strategy Office into the Management General Headquarters and Management Support General Headquarters, respectively, to stably support the affiliates’ performance-focused system. Through this reorganization, Shinsegae Group plans to strengthen the Corporate Strategy Office’s core role of reliably assisting the group’s top management in decision-making, growing it into a powerful organization that maximizes the management capabilities of the top executives. At the same time, by streamlining the organization based on functions, practical tasks will be boldly transferred to the field, and the group’s control tower function, which coordinates and integrates each company’s business, will be reinforced to lead the group’s future sustainable growth.

This content was produced with the assistance of AI translation services.