bhc Appoints Former Starbucks CEO Song Hoseop as New CEO

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bhc announced on the 23rd that it has appointed Song Hoseop, former CEO of Starbucks Korea, as its new professional CEO.

Song Hoseop, former CEO of Starbucks Korea, appointed as the new CEO and representative director of bhc.
[Photo by bhc]

Appointee Song is a professional CEO who served as the CEO of Starbucks Korea from 2019 to 2022, growing the company into one of the largest F&B brands in the country. Over the past decade, he has demonstrated outstanding capabilities in improving corporate value and strengthening brand reputation while serving as CEO of food and beverage, consumer goods, and lifestyle companies in Korea. Song has also been credited with driving the entry and growth of various global brands in the domestic market and has shown high performance in establishing mid- to long-term management strategies as well as business operations and execution.

A bhc official stated, “In preparation for an uncertain management environment, and to pursue brand reputation enhancement, sustainable growth, and the establishment of global-level governance and compliance systems, we have appointed CEO Song, who is regarded as one of the top experts in the industry, as the new CEO.”

With the appointment of CEO Song Hoseop, Lee Hoonjong, who has been serving as CEO, will take on his original role as Chief Financial Officer (CFO) after the inauguration of the new CEO Song, scheduled for early next month.

This content was produced with the assistance of AI translation services.