Ediya, 250,000 Winter Street Snacks Sold in Just 3 Weeks After Launch

Ediya Coffee announced on the 23rd that the cumulative sales of the two "winter street snacks" launched last month have surpassed 250,000 units within just three weeks of release.

Winter street snack menus of Ediya Coffee.
[Photo by Ediya Coffee]

The two winter street snacks consist of the representative winter treats that come to mind when the cold wind blows: corn cheese egg bread and honey hotteok. Ediya Coffee analyzed that the success of these winter street snacks was driven by the convenience of enjoying winter snacks anywhere without having to visit street vendors in the cold winter.

Thanks to the popularity of the two winter snacks and the existing two types of bungeoppang (black sesame red bean bungeoppang and black sesame cream bungeoppang), Ediya Coffee’s bakery sales increased by about 37% during the three weeks following the new product launch (from the 31st of last month to the 20th of this month) compared to the three weeks before the launch (from the 10th to the 30th of last month). Among them, the re-released menu item, honey hotteok, accounted for about 15% of total bakery sales, making it the most popular item.

Ediya Coffee’s honey hotteok was first launched in the winter of 2020 and gained popularity among many customers. It was sold until 2021 before being discontinued, but due to continuous customer requests for honey hotteok, it was re-released this winter.

The winter street snack menu is available for a limited time at all Ediya Coffee stores nationwide, as well as through delivery services, Ediya Order, and Naver Smart Order.

An Ediya Coffee representative said, “As the weather rapidly gets colder, demand for winter snacks is steadily increasing, and we expect winter snack sales to continue growing. We will continue to actively develop menus that reflect trends so that customers can enjoy the snacks they want anytime and anywhere.”

This content was produced with the assistance of AI translation services.