Samsung Launches New CSR Initiative with Multicultural Youth and Elderly

Integrated Launch Ceremony for New Socially Vulnerable Support Business
9 Affiliates Including Cheil Worldwide Unite Their Capabilities

Samsung is launching a new CSR project that supports socially vulnerable groups such as multicultural youth and the elderly.

On the 22nd, nine Samsung affiliates including Cheil Worldwide and S-1 held a launch ceremony for the 'CSR New Business Supporting Socially Vulnerable Groups' at the Raemian Gallery in the Housing Culture Center of Samsung C&T Corporation in Songpa-gu, Seoul.

Samsung executives attended the 'Samsung CSR New Business Launch Ceremony' held on the 22nd at Samsung C&T Corporation Raemian Gallery in Songpa-gu, Seoul, and are viewing the exhibition wall introducing the new CSR business.
[Photo by Cheil Worldwide]

At the launch ceremony, Samsung announced the start of two new CSR projects: the 'Samsung Multicultural Youth Sports Class' (Cheil Worldwide), which aims to boost the confidence and social skills of multicultural youth, and the 'Samsung Senior Digital Academy' (S-1), designed to help elderly people who face difficulties in daily life due to the digital information gap by preventing crime victimization and supporting employment.

The CSR new business involves not only Samsung but also government ministries, NGOs, and external experts from various business fields. By leveraging the unique characteristics of each Samsung affiliate, government, NGOs, and experts, the project aims to build an integrated support system that enhances the professionalism and practical assistance of the initiative.

During the event, the Ministry of Health and Welfare, Community Chest of Korea, Save the Children, Central Elderly Protection Agency, Cheil Worldwide, and S-1 signed an agreement to ensure the successful implementation of the project. Additionally, there was a session sharing exhibitions and videos detailing the background, social significance, and specific contents of each project. The event concluded with a congratulatory performance by the multicultural children's choir, the 'Rainbow Choir,' adding special meaning to the occasion.

Meanwhile, about 100 people attended the event, including Park Kwang-on of the Democratic Party of Korea, Kim Hee-gon of the People Power Party, Bae Jin-gyo of the Justice Party, Kim Hyun-joon, Director of Population Policy at the Ministry of Health and Welfare, Kim Byung-joon, Chairman of the Community Chest of Korea, Oh Jun, Chairman of Save the Children, Lee Ki-min, Director of the Central Elderly Protection Agency, as well as key NGO partners and the heads of the organizing companies, Cheil Worldwide’s President Kim Jong-hyun and S-1’s President Nam Goong-beom.

This content was produced with the assistance of AI translation services.