Gwangju Shinsegae, "Create Memories with Pubilla"
Gwangju Shinsegae Co., Ltd. (CEO Donghoon Lee) is attracting customers by installing Shinsegae's representative character 'Poovilla' and a large tree on the first floor of the main building.
Gwangju Shinsegae is decorating photo zones with various props that create a Christmas atmosphere along with Poovilla models reaching out throughout the first floor of the main building.
Additionally, Gwangju Shinsegae is collaborating with IRO, a French contemporary brand located on the fourth floor of the main building, to showcase various clothing items themed around Poovilla and skiing.
The collaborative products presented by IRO feature prints of Poovilla the panda skiing, are made of blended materials for excellent comfort, and have a relaxed fit that offers a stylish look when worn. IRO's representative products include sweatshirts priced at 359,000 KRW and hoodies at 399,000 KRW.
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Honam Reporting Headquarters, Reporter Dongho Shin yjm3070@asiae.co.kr
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