LF unveils Champion 'Seoul Vibes' collection

LF announced on the 21st that the global sports brand Champion will launch the 'Seoul Vibes' collection as its first Korea limited edition product, featuring illustrations that express the symbols and artistic atmosphere of Seoul.

This collection is characterized by prints depicting Seoul's iconic landmarks on Champion's signature 'Reverse Weave' line hoodies, sweatshirts, and zip-up hoodies. The collection reflects two key aspects of Champion: its history as a brand with over 100 years of heritage and its image as a trendy brand offering fashionable apparel and accessories, embodying the coexistence of tradition and modernity in the city of Seoul.

Additionally, the illustrations used in the Seoul Vibes collection are designed in a woodblock print style, where images are carved into wooden panels and printed, conveying Champion's brand image of being rough yet unrefined. The collection features three illustration concepts?'Starry Seoul,' 'Dancing Seoul,' and 'Here and There Seoul'?printed as design highlights on the front or back of the garments.

The Seoul Vibes collection by Champion is available at the Starfield COEX offline store and Champion's official online mall. At the Starfield COEX store, a Seoul Vibes pop-up zone will be operated until the end of next month, allowing customers to experience the emotions Champion expresses about Seoul. The Seoul Vibes collection products will be sold as limited editions with restricted quantities.

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