Emart24 Launches Two Varieties of 'Nataju Jeju Gamgyul'
Adding Poetry to Jeju Tangerines Over 11 Brix
Emart24 announced on the 24th that it will exclusively launch Jeju Gamgyul products produced in collaboration with poet Na Tae-ju.
A consumer is examining the Nataju Jeju Gamgyul product at an Emart24 store in Seongdong-gu, Seoul.
[Photo by Emart24]
The products come in two types: 500g and 12-piece packs, and include a randomly enclosed 'Poetry Photocard' featuring one of 20 representative poems handwritten by poet Na Tae-ju. Emart24 explained that both types of Na Tae-ju Jeju Gamgyul have a sugar content of 11 Brix or higher and are composed of royal-grade fruit, ensuring excellent quality. Emart24 plans to add poet Na Tae-ju’s poetry to Jeju Gamgyul to increase public interest and attention by combining popular appeal with high rarity value.
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An Emart24 representative said, "With the heart of wanting to give you the most delicious tangerines, we added poet Na Tae-ju’s poems to the royal-grade Jeju Gamgyul to attract customers' interest," and added, "We will continue to introduce differentiated products to provide customers with new gourmet experiences and unique value, as well as pursue bold attempts going forward."
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