11st Launches '11Clover Pride' Combining Shopping and Gaming

11st Street will hold the ‘11Clover Show-off’ event, giving away chicken coupons and more to users of the app-tech game event ‘11Clover,’ which combines shopping and gaming, from the 22nd of this month until the 3rd of next month.

11Clover is a customer participation event launched by 11st Street on the 1st to add more enjoyment to shopping in line with the start of the ‘Grand 11th Day’ promotion. The event features the opportunity to obtain daily necessities sold on 11st Street upon achieving certain goals. It is a game where players grow clovers using ‘water’ earned through various activities on 11st Street until the end of the year. The game has received a hot response, with cumulative access exceeding 12 million times within just 15 days of its launch.

Anyone participating in the ‘11Clover’ game can join this event. Participants simply need to post a screenshot image of the ‘11Clover’ game along with their clover nickname as a hashtag (#nickname).

11st Street will credit 1,200mL of water needed to grow the clover just for posting the event participation post, and will add 10mL of water (up to 10 times) each time someone clicks ‘Like’ on their favorite post. Among the posts during the event period, the 11 posts with the most likes will receive an e-coupon for ‘BHC Bburinkle Chicken + 1.25L Cola.’

By collecting 11 clover leaves, customers can also receive a gift of their choice. The gifts include six popular food and daily necessities carefully selected by 11st Street MDs, such as Hadong green tea seasoned pollack roe seaweed, 6-year-old red ginseng extract, baby wet wipes, Bamboo Yan bamboo bath towels, Hojung glutinous rice snacks, and HACCP-certified roasted eggs. Additionally, among customers who collect all 11 clover leaves, 100 will be drawn to receive 0.5 don of pure gold clover.

Kim Jong-ho, Head of Strategic Services at 11st Street, said, “We expect this event to offer another fun experience where customers can share the clovers they have carefully grown and communicate with other customers.” He added, “We will continue to introduce various events and benefits so that customers visiting 11st Street can enjoy a rich shopping experience.”

Following this ‘11Clover Show-off’ event, 11st Street plans to continue events for ‘11Clover’ participants in December, including a daily rock-paper-scissors game featuring the Baeksulnyangyi character.

This content was produced with the assistance of AI translation services.