Shinhan Investment Corp. Unveils Signature Scent with 'Shinhan Breeze'... Fragrance Marketing

Shinhan Investment Corp. announced on the 20th that it will conduct scent marketing through 'Shinhan Breeze,' the signature fragrance of Shinhan Investment Corp., becoming the first securities company to do so.

Shinhan Breeze is a signature scent unique to Shinhan Investment Corp., developed in collaboration with Taylor Scents, a premium fragrance brand. It carries the meaning of always staying close to Shinhan Investment Corp. customers like a gentle breeze carrying subtle woody and wildflower scents that pleasantly blow.

Since August, Shinhan Investment Corp. has distributed 'Shinhan Breeze' diffusers and room sprays nationwide at branches to provide comfort to visiting customers and a pleasant working environment for employees.

Starting this month, Shinhan Investment Corp. has launched the Shinhan Breeze multipurpose perfume for customers, offering it as a gift to customers visiting branches. The Shinhan Breeze multipurpose perfume, made for customers, is a versatile deodorizer that can be used on clothes, car seats, spaces, and more, and is made with a vegan recipe that does not use animal-derived ingredients.

Kim Soo-young, Head of Brand Promotion at Shinhan Investment Corp., stated, "The sense of smell is one of the human senses that greatly influences memory and emotions," adding, "Through the Shinhan Breeze fragrance, we aim to leave the Shinhan Investment Corp. brand in the hearts of our customers for a long time."

This content was produced with the assistance of AI translation services.