Daesang Jongga, 'Kimchi Emotion Sharing Campaign' on Kimchi Day

Spreading Interest in Kimchi Culture Online and Offline

On the 22nd, in celebration of 'Kimchi Day,' Daesang Jongga announced on the 20th that it conducted the 'Kimchi Sharing Campaign' to share a total of 2 tons of Jongga Kimchi with neighbors.

Daesang Jongga, celebrating 'Kimchi Day,' held the 'Kimchi Emotion Sharing Campaign' to share Jongga Kimchi with neighbors. Selected participants are receiving kimchi and taking commemorative photos.
[Photo by Daesang Jongga]

Kimchi Day is a legally designated commemorative day established in 2020 to promote the kimchi industry, inherit and develop kimchi culture, and raise awareness of kimchi's nutritional value and importance.

Daesang Jongga organized the Kimchi Sharing Campaign together with Professor Seo Kyung-duk of Sungshin Women's University, a Korean public relations expert, to increase interest in the valuable heritage of kimchi culture, which contains the wisdom of ancestors, and to widely promote the value of sharing. They delivered Jongga Kimchi to 100 people selected through a prior online event, as well as to welfare facilities such as Daniel Welfare Center, Dongdaemun Senior Welfare Center, and Wonju Comprehensive Social Welfare Center.

Ji Seung-hyun, director of Daniel Welfare Center, said, "With prices rising significantly, it was difficult to prepare kimchi for the winter," adding, "Thanks to this unexpected gift, all the members of the welfare center will be able to spend the winter with strength."

Park Eun-young, Executive Director of Daesang Food BU, said, "We held this event in hopes of providing some help to neighbors struggling due to the economic downturn on Kimchi Day," and added, "We will continue efforts to spread the excellence of kimchi and the value of kimchi culture, befitting the reputation of Korea’s representative kimchi brand."

This content was produced with the assistance of AI translation services.