Building Consensus for 2030 Busan World Expo Bid... Successful 'National Eco-Friendly Campaign'

Over 720,000 Participants in 'Climate Change Prevention Through Expo' Campaign Since March

Green Clean Challenge, Expo Marine Pavilion, and More Share Vision for 2030 Busan World Expo

On-site in Paris... Support for Hosting with Bicycles, El

Busan City announced that over 720,000 people participated in the "National Eco-Friendly Campaign" conducted since March this year to build consensus for hosting the 2030 Busan World Expo.

National Public Participation Campaign to Combat Climate Change (Green Clean Challenge).

The campaign was carried out under the concept of "Stop Climate Change with EXPO" to share the vision of the 2030 Busan World Expo, which aims to contribute to solving urgent global issues such as the climate crisis, with the public.

First, the city held the first Greencle Challenge campaign at Gwanghwamun Square in Seoul, COEX K-pop Square, and Busan Station Square in March and April, coinciding with the visit of the Bureau International des Expositions (BIE) inspection team. In June, the second Greencle Challenge was held at Seoul Madang and Gwangalli Beach in Busan, with a total of 41,425 participants.

The "Greencle Challenge" is a campaign where participants generate electricity in an eco-friendly way by playing a speed cycling game on bicycles equipped with small self-generating power units. The electricity produced is then donated to underprivileged groups.

"Greencle" is a portmanteau of "Green," meaning environment, and "Bicycle."

Through the two campaigns, participants collectively cycled a total distance of 13,618 km, far surpassing the distance from Busan to Paris, France (9,290 km), where the BIE Secretariat is located.

The 6,128,260 watts of electricity generated by public participation were converted into donations via Naver Happy Bean Good Action and donated to the Busan Child and Youth Group Home Association. The association used the funds to improve heating facilities in group homes.

Additionally, various programs held alongside the Greencle Challenge?such as the online signature campaign supporting the 2030 Busan World Expo bid, renewable energy experiences, exhibitions on the benefits of hosting the Expo, and on-site and social media (SNS) events?greatly contributed to spreading the enthusiastic support of the Korean people to the BIE inspection team and the world.

Along with the Greencle Challenge, the "Expo Marine Pavilion," opened by the city in April at Lotte World Aquarium in Seoul to raise awareness about the importance of addressing climate change?a key vision of the 2030 Busan World Expo?has attracted over 680,000 visitors and is being held successfully.

At the Expo Marine Pavilion, visitors can directly experience the severity of marine pollution and climate change through exhibitions such as the "Microplastic Augmented Reality (AR) Experience," where microplastics invisible to the naked eye appear when filming the tanks with a smartphone, and "Plasticrium," featuring robotic fish swimming with marine debris attached to their bodies.

In particular, the exhibitions and programs at the Expo Marine Pavilion are designed to be easy and fun for young children and elementary school students to understand the values of the 2030 Busan World Expo, which aims to contribute to solving climate change, drawing enthusiastic responses from families with children.

Having recorded a cumulative visitor count of 682,173 as of November 14, the Expo Marine Pavilion is scheduled to operate until the end of November.

The city is conducting eco-friendly campaigns not only targeting the public with initiatives like the Greencle Challenge but also locally in Paris, France, where the vote to decide the host city for the 2030 World Expo will take place.

Local Eco-Friendly Promotion in Paris.

Since October, an eco-friendly campaign has been underway in Paris using a total of 50 bicycles and electric bikes adorned with flags supporting the 2030 Busan World Expo bid.

Furthermore, starting November 23, the government’s bid support team will continue eco-friendly promotions in cooperation with Hyundai Motor Company by operating 10 eco-friendly electric Busan art cars, 10 boogie bicycles, and 6 Seonbi cosplay bicycles.

From three days before the host city decision, about 300 local supporters composed of Korean residents and university students in Paris will wear hats bearing slogans and logos supporting the 2030 Busan World Expo bid and visit major locations in Paris to further spread the supportive atmosphere.

Mayor Park Hyung-jun stated, “The passionate desire and support gathered from the public through the Stop Climate Change national campaign have become the strongest driving force for the final push to secure the 2030 Busan World Expo.” He added, “The Republic of Korea will unite as one team and do its best to achieve success on November 28, and we will surely repay the public’s support.”

This content was produced with the assistance of AI translation services.