CJ OnStyle's Web Drama 'Nuntteoboni Latte' Surpasses 6 Million Cumulative Views
CJ OnStyle announced on the 20th that the content introduced after the official renewal of its YouTube channel last September has been recording high view counts.
The content targeting the 30s and 40s generation, "Nuntteoboni Latte," has surpassed 6 million cumulative views. "Nuntteoboni Latte" attracts the attention of many customers with relatable themes for anyone in their 30s and 40s, ranging from blind dates in their 40s to stories of working moms. In addition to entertainment elements, CJ OnStyle's products are naturally exposed according to each episode's theme, providing a connection between content and commerce. The episode "Wife's Instinct," which captures the honest daily life of a newlywed couple in their 40s, also achieved 1.01 million views.
The web variety show "What's in My App" is also gaining popularity. Each episode features a new guest who reveals the apps on their smartphone and shares their lifestyle. Along with this, depending on the level of smartphone disclosure, guests receive shopping support funds and can shop at CJ OnStyle reflecting their personal tastes.
Guests have included popular celebrities recently gaining great popularity on TV and YouTube, such as 1.2 million YouTuber Lallal, "I am Solo" season 15 prospective couple Oksun and Gwangsu, and Fox Club's Jiyu. As the celebrities showed their true selves and maximized entertainment, each video recorded over 100,000 views. On the 21st, the episode featuring Nayeon and Heedu, who were very popular on "Transit Love 2," will be released.
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A CJ OnStyle representative said, "Since the official renewal of our YouTube channel last September, the content we have introduced has gained popularity by achieving high view and comment counts," adding, "We will continue to present killer content that resonates with and interests customers, and actively utilize commerce functions within YouTube to continuously develop the integration of content and commerce."
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