"'Just One Bite' Park Makrye Grandma's Soy Sauce Marinated Crab Sold at GS Shop"
GS Shop announced on the 20th that it will showcase Park Makrye's soy sauce marinated crab and seasoned crab through TV home shopping at 4:35 PM on the 21st.
GS Shop will showcase Park Makrye soy sauce marinated crab and seasoned crab through TV home shopping at 4:35 PM on the 21st.
[Photo by GS Shop]
Grandmother Park Makrye introduced her soy sauce marinated crab recipe in early January 2020 with the video "Making Park Makrye's Soy Sauce Marinated Crab." The video has since received explosive responses, with approximately 3.48 million views and over 1,850 comments. The crab dishes being introduced this time are products made using the recipe featured in that video, allowing anyone to easily enjoy the soy sauce marinated crab.
Announcing the launch of the crab dishes, Grandmother Park Makrye said, "When I posted the soy sauce marinated crab I made for you all, you went crazy asking for just one bite. You never tried making it yourselves because you thought it was difficult, right?" She explained the background of the launch by saying, "So since you didn't make it, I made it and released it."
The Park Makrye crab dishes introduced this time are differentiated by focusing on four aspects: ingredients, weight, taste, and safety. First, the crabs used for the soy sauce marinated crab are 100% domestically sourced female flower crabs, washed twice and rinsed once more. To ensure only crabs weighing over 250 grams are used, the crabs are weighed first before pouring the soy sauce. Additionally, instead of placing multiple crabs in a large container, each crab is individually packaged.
The soy sauce, which determines the taste, uses "Park Makrye's special soy sauce." It is a recipe unique to Grandmother Park Makrye, made by double boiling with radish, onion, green onion, anchovy sauce, and other ingredients. The soy sauce marinated crabs produced this way are aged for 48 hours, then frozen before being delivered to customers.
Seasoned crab is also introduced. Using 100% domestically sourced flower crabs, they are cut into two pieces for easy eating and individually packaged with four pieces per pack. The savory flavor is achieved with Grandmother’s secret recipe using three types of chili powder: coarse chili powder, fine chili powder, and Cheongyang chili powder. To ensure food safety, hygiene evaluations of the manufacturing facilities were conducted by the Korea Food Science Institute, achieving the highest S grade.
Both the soy sauce marinated crab and seasoned crab are sold in sets of six packs, priced at 69,900 KRW. To celebrate the launch, 60 customers who purchase during the live broadcast will be selected by lottery to receive 5kg of "Park Makrye Poggi Kimchi." Additionally, a 7% discount is offered when paying with a Kookmin Card.
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Park Hyojin, MD of the GS Shop Food Team, explained, "Although celebrities with good cooking skills have introduced soy sauce marinated crab on TV home shopping before, this is the first time a famous influencer is presenting it," and added, "We felt the grandmother’s popularity as all 2,000 prepared sets sold out within two days during the pre-purchase event."
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