Shinsegae Department Store Holds Year-End Relay Promotion

Shinsegae Department Store announced on the 19th that it will hold various events and promotions under the theme of ‘Magical Winter Fantasy’ until the end of the year. Magical Winter Fantasy is Shinsegae Department Store’s winter theme, symbolizing a wish for a magically happy year-end and New Year season.

From November 20 until the end of the year, Shinsegae will sequentially hold events for outerwear, cosmetics, living & food, and gifts. The festivities begin with the ‘Outerwear Fair’ for customers looking to purchase coats before the peak of winter.

Luxury select shops operated by Shinsegae, The Boon the Shop and Trinity, will start a 30% season-off sale. From the 23rd, over 70 brands including Max Mara and Sandro will offer year-end season-off discounts ranging from 10% to 50%. The schedule and discount rates for major brands can be checked on the application (app).

Customers who set their favorite brands on the Shinsegae app can also receive FIT (personalized shopping) benefits. An additional discount of up to 10% per fashion brand is provided, which can be combined with the season-off discounts.

From December 1 to 14, a Cosmetic Fair will be held, followed by the Living & Food Fair (December 8?14) and the Gift Fair (December 15?31). At the Cosmetic Fair, three types of discount coupons (10,000 KRW, 20,000 KRW, and 30,000 KRW) usable at cosmetic brands will be offered, along with an event giving out large-size samples of popular products.

At the Living & Food Fair, customers can enjoy special-priced living products, food & beverage (F&B) coupons, and abundant giveaways. The Gift Fair, continuing through the year-end, offers Shinsegae’s exclusive elegant year-end gift suggestions. An event is also planned where customers who send e-Gifts via the Shinsegae app will have a chance to win prizes, and recipients will receive random discount coupons as gifts.

From the 20th until Christmas Eve on December 24, the Shinsegae Department Store app will hold a ‘Mobile Advent Calendar’ event. The Advent Calendar is originally a December calendar containing small gifts like chocolates for each day, allowing people to open one each day while waiting for Christmas. Famous overseas department stores and luxury brands such as Harrods in the UK produce and sell their own Advent Calendars during the year-end season.

Inspired by the excitement and fun of the Advent Calendar, Shinsegae Department Store has prepared an app attendance check event. After logging into the app, customers tap the current date on the calendar to receive that day’s benefit, such as a 10,000 KRW discount coupon usable at restaurants or 3,000 Shinbaek Rewards points.

Lee Seong-hwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “Shinsegae Department Store has prepared events and promotions full of excitement and fun under the holiday theme. We hope customers will enjoy a variety of offerings this year-end and New Year season at Shinsegae Department Store, from winter fashion to food for gatherings, cosmetics, and gifts for loved ones.”

This content was produced with the assistance of AI translation services.