"First Luxury Item Encountered in Teens or Early 20s"… 26% of High School Students Say "I Have Bought Luxury Goods"

70% of Respondents Say "Can Buy Luxury Goods If Determined"

The age group first encountering luxury goods is gradually getting younger.

According to a survey on luxury consumption perceptions conducted by market research firm Embrain Trend Monitor among 1,000 adults aged 19 to 59 nationwide, 7 out of 10 respondents (71.6%) said it is not difficult to see people around them carrying luxury goods. This indicates that luxury goods have become more mainstream.

Citizens are waiting for the luxury store to open in front of a major department store's luxury hall in Seoul. Photo by Jinhyung Kang aymsdream@

The most common age group to first encounter luxury goods was workers in their 20s (45.6%), but university students (35.8%) and high school students (26%) were also significant.

The appropriate age for purchasing luxury goods was mostly cited as those in their 30s (37.2%, multiple responses allowed) and 40s (49.5%), who have economic income.

The age at which people actually encounter luxury goods is younger than the age they consider appropriate for purchasing them.

69.6% answered that they could purchase luxury goods if they wanted to, and 8 out of 10 (84.6%) said that demand for luxury goods would continue even in difficult economic times. 8 out of 10 (77.6%) said they would prefer to buy products from famous brands if the price is the same.

Half of the respondents agreed that buying luxury goods is not for showing off to others but for personal satisfaction and enjoyment.

However, many also associated negative images with people wearing luxury goods, such as showing off (56.1%), being extravagant (51.8%), or being pretentious (47.5%).

The most important criterion for luxury goods was a product whose brand value does not change over a long time (60%), and 75.5% said that no matter how luxurious it is, if the design is not good, it is meaningless.

This content was produced with the assistance of AI translation services.