Try on the New MCM Collection on Ifland... SKT Collaborates

SK Telecom announced on the 17th that it has partnered with the global luxury fashion house MCM to showcase MCM's new products for the 24 Spring·Summer (SS24) season on the metaverse platform ifland.

The two companies created 16 paid 3D virtual items from MCM's SS24 season products, including 12 clothing items, 2 pairs of shoes, and 2 bags (sold only as sets with clothing), allowing users to dress their avatars with them.

MCM Special Ifhome located within Ifland.
Photo by SKT

They also introduced two paid sculptures for decorating ifhomes?a dog and a rabbit featuring the Loretos monogram pattern?as well as two free wallpapers with the Loretos pattern. The Loretos pattern is a new monogram pattern that MCM created by combining its brand logo with its signature Visetos pattern.

MCM opened a ‘Special ifhome’ in ifland to showcase various brand items to users. This ifhome delivers MCM’s vision through diverse content such as promotional videos and photos, and offers ifland users the opportunity to experience MCM’s SS24 season products via mannequins dressed in virtual items.

Through this partnership, SKT and MCM hope to provide ifland users with a new and special way to experience MCM’s products, bridging experiences in the metaverse space with the real world. They also plan to combine SKT’s technology and MCM’s creativity to introduce various planned items, including volumetric content.

To celebrate the launch of MCM virtual products and the Special ifhome in ifland, the two companies will hold Instagram and raffle events. The Instagram event runs until the 24th, where participants who follow the official ifland Instagram and leave comments will be entered into a draw to win prizes such as MCM perfumes, MCM Bluetooth speakers, and Amazon gift cards. Another event from the 20th to the 27th invites users to dress their ifland avatars in MCM clothing and post a certification shot on their Instagram story for a chance to win prizes including MCM bags, card cases, and Amazon gift cards.

Additionally, a raffle event will be held in December, offering famous MCM bags, card cases, and other products through a draw. Detailed information about the Instagram and raffle events can be found on the official ifland Instagram page.

Yang Maeng-seok, head of SKT’s Metaverse CO, said, “We are pleased to provide ifland users with an experience that transcends reality and the metaverse through collaboration with the world-renowned luxury brand MCM. We will continue to actively cooperate with global luxury brands and strive to continuously present creative content on ifland.”

This content was produced with the assistance of AI translation services.