"Cost-effectiveness Worked"... No Brand 'Jjajang Burger' Sells 30,000 Units in Three Days After Launch

Single item 2,900 won, set 4,900 won
Top-selling new menu item this year
Store average sales increased by about 5%

Shinsegae Food announced on the 17th that the 'Jjajang Burger,' launched at No Brand Burger on the 14th, surpassed 30,000 cumulative sales within just three days of its release.

No Brand Burger Jjajang Burger Set
Photo by Shinsegae Food

The Jjajang Burger features a thick meat patty, onions, and lettuce harmonized with a jjajang sauce developed directly by Shinsegae Food. It is a cost-effective burger sold at 2,900 KRW for a single item and 4,900 KRW for a set.

This product ranked first in daily sales among the new menu items introduced by No Brand Burger this year. The company explained that as the Jjajang Burger gained popularity, the average sales at No Brand Burger stores increased by about 5%.

To celebrate the launch of the No Brand Burger 'Jjajang Burger,' Shinsegae Food prepared generous benefits. First, in line with the 2023 SSG Day involving 20 affiliates of the Shinsegae Group, 10,000 e-coupons offering a 20% discount on the Jjajang Burger set, priced at 3,920 KRW, will be sold on a first-come, first-served basis on SSG.com until the 19th. During the same period, customers who purchase the Jjajang Burger set or the 'Jjagaechi' set through the No Brand Burger dedicated application and enter the event will be entered into a draw to win various prizes such as LG StanbyME, Apple Watch 9, and Dyson Supersonic hairdryer.

Until the 20th, an event is also underway where customers who purchase the Jjajang Burger set or Jjagaechi set using coupons from the No Brand Burger app will receive popcorn dumplings for free.

A Shinsegae Food representative said, "We will continue to offer menus with excellent taste and quality at cost-effective prices and provide differentiated customer experiences unique to No Brand Burger."

This content was produced with the assistance of AI translation services.