Gmarket, 3 Days Left Until Big Smile Day Ends... "Live Broadcasts and Popup Stores Ongoing"

Leading domestic online marketplaces Gmarket and Auction announced on the 17th that they will strengthen customer engagement and communication through live broadcasts and offline on-site events with just 3 days left until the end of ‘Big Smile Day’.

A model is promoting Big Smile Day in front of the 'Gmarket x MSI Laptop Pop-up Store' opened at Shinsegae Central City, Gangnam Express Bus Terminal Station.
[Photo by Gmarket]

Until the event ends on the 19th, a total of 14 more live broadcasts will be held. Four broadcasts will take place daily at 10 AM, 12 PM, 6 PM, and 8 PM, with a total of 6 broadcasts scheduled on the final day, the 19th. On the 17th, live broadcasts will feature a joint event for detergents and wet wipes, Polham, Amorepacific, and Cuchen. On the 18th, there will be a joint event for women’s accessories, CJ CheilJedang + P&G, ISOI, and Saypen live broadcasts. On the 19th, chair joint events, Shinsegae Food, Ecovacs, Topten, Soonsu Food, and Roborock will be introduced. Each brand will offer live broadcast purchase benefits as well as various prize events.

A Big Smile Day customer event linking online and offline has also been prepared. Together with the mega sponsorship brand ‘MSI,’ a ‘Gmarket x MSI Laptop Pop-up Store’ will be held until the 18th at the Open Stage in the central plaza on the first floor of Shinsegae Central City at Gangnam Express Bus Terminal Station. Six popular MSI laptops will be showcased, and various customer participation events will be conducted. There is also a university entrance exam student event where the first 200 people each day who verify their exam admission ticket and receive an MSI stamp will be given a gift package.

A total of 24 ‘Lowest Price Challenge Products’ will be introduced through the weekend. On the 17th, food products will challenge the lowest price, with Gmarket offering items such as ‘Pepsi Cola Zero Sugar Lime’ and ‘Jin Ramen Spicy Flavor,’ and Auction proposing ‘Baeksansu Mineral Water’ and ‘Dongwon Light Standard Tuna’ at the lowest prices. On the 18th, home appliances and furniture, and on the 19th, digital and PC lowest price challenge products will be revealed.

There are also discounted products linked with Shinsegae Group’s ‘2023 SSG Day.’ Popular products from a total of 8 affiliates including E-Mart, Starbucks, and Shinsegae Department Store will be offered at reasonable prices using Big Smile Day discount coupons. To commemorate Gmarket’s first participation in this SSG Day, a total of 10 types of Gmarket best products will be sold at discounted prices. Representative items include MSI laptops, Topten winter clothing, LG Dios, Roborock robot vacuum cleaners, and Bebesup wet wipes.

A Gmarket official said, “During the last 3 days of Big Smile Day, we will provide various entertainment such as live broadcasts and offline on-site events, as well as all-in discount benefits including lowest price challenge products and SSG Day linked special prices,” adding, “If customers make good use of the remaining coupons, live broadcasts, and special price products, they will be able to get a variety of items at great prices until the very end.”

This content was produced with the assistance of AI translation services.