Department Store Sale Starts Today... Up to 50%, Key Items Included

Major Brands Winter Outerwear Up to 50% Off
Food Discounts Too... Plenty to See Including Pubao Popup

Major department stores in Korea will launch winter discount events on the 17th. Struggling with deteriorating consumer sentiment throughout the year, department stores are aiming for year-end consumption effects through major winter product discounts and unique pop-up stores offering various attractions.

Visitors are browsing winter outerwear products at the women's clothing store in Lotte Department Store.
[Photo by Lotte Department Store].

Lotte Department Store, Shinsegae Department Store, and Hyundai Department Store will start offering up to 50% discounts on winter products from this day and target consumer sentiment with various pop-up stores.

Lotte Department Store will hold a regular sale from today until the 3rd of next month. About 600 brands across all product categories including men's fashion, women's fashion, and outdoor will participate, offering major products at 10-50% discounts. Popular winter outerwear such as 'short padding' and 'long padding,' which are trendy items this winter to prepare for the severe cold, will be offered at up to 50% off, and special price items by brand have also been expanded compared to last year. In women's and men's fashion, brands like Duel, Benetton, and Zieg participate, while sports and outdoor categories offer 10-40% discounts on brands such as Nike, Adidas, and Fj?llr?ven. Winter fashion accessory brands like Daks and Atestoni will offer scarves, mufflers, cashmere, hats, and other cold-weather items at 10-20% discounts.

In the overseas fashion category, about 80 brands will participate sequentially, offering fall and winter items released this year at up to 50% off. Max Mara, Versace, Hugo Boss, and Off-White have been conducting season-off sales since early this month, and from mid-month, Chloe, Etro, and Kenzo will also join. During the first three days of the sale from today until the 19th, customers purchasing premium padding will receive a 10% gift certificate based on the purchase amount. From the 1st of next month until the end of the year, a pop-up event for the British premium legwear brand 'Sockshop' will be held on the 6th floor of the main store, featuring a 'Christmas Gift Package.' Until the 26th of this month, products suitable for year-end gatherings such as wine, cookies, and Korean beef will be offered at special prices with 10-50% discounts.

Shinsegae Department Store will focus shopping benefits during the last three days of SSG Day, from the 17th to the 19th. At the Shinsegae Nike store, all products will be discounted by 30% during this period (except Masan branch), and the Shinsegae application (app) will offer a 20,000 KRW discount coupon for fashion and accessory brands with purchases over 100,000 KRW. On the weekend (18th-19th), the Shinsegae Gangnam branch Nike Swim store will exclusively launch four new color products worldwide. The 'Nike Flash Silicon Cap (swim cap),' which has been sold out since its release in 2019 and caused scarcity among swimming enthusiasts, will be resold in limited quantities only at the Gangnam branch during these two days.

Dyson, an electronics brand, will offer a 15% Shinsegae gift certificate based on the purchase amount for same-day purchases over 400,000 KRW using Shinsegae affiliated cards on some products. Other electronics and furniture stores will also provide Shinsegae gift certificates ranging from 5-15% for single-brand purchases over 2 million KRW. At the Shinsegae Department Store Food Market, fresh products are prepared at 'hot deal prices.' Animal welfare-certified free-range eggs (15 pieces) are offered at 5,000 KRW off the regular price of 6,900 KRW, and animal welfare pork belly (100g) is offered at a 60% discount.

From the 20th to the 26th, following the SSG Day event, a winter product discount exhibition will be held. During this period, discount coupons usable at fashion, accessory brands, and food and beverage stores will be provided through the department store app, and various pop-ups will be showcased at each store. At the Gangnam branch, a Balenciaga pop-up will open from the 22nd until the 3rd of next month, presenting ski wear for the first time worldwide. Premium padding brands and fur products from both domestic and international brands will also be discounted.

The model is showcasing goods at the Fu Bao pop-up store that opened at The Hyundai Seoul.
[Photo by Everland].

Hyundai Department Store will also hold a winter discount event called 'The Sale' from today until the 3rd of next month at 16 stores nationwide, including the Apgujeong main store, featuring various pop-ups and discount benefits. The Hyundai Seoul store will run a 'Panda Fu Bao's Housewarming' pop-up store on basement level 2 until the 22nd, featuring the popular panda character Fu Bao. Over 100 different products will be sold on-site, and a photo zone where visitors can sit on a bench with Fu Bao is also prepared. The Sinchon branch will also present a joint pop-up store featuring popular KakaoTalk emoticons 'Space Dust & Mild Mumu' on basement level 2 during the same period. This event offers various experiences including cute character products, a large doll claw machine event, autograph sessions with artists, and character photo zones.

During 'The Sale,' over 250 brands in fashion, accessories, sports, and cosmetics will participate, offering winter season new products and season-off items at discounts of up to 50% off the original selling price. To meet customer demand for outerwear and cold-weather items ahead of the full winter season, the quantity of padding and coats has been increased by up to 20% or more compared to last year, depending on the brand.

Various discount events will also be held by store. The Trade Center branch will hold a 'Paco Family Sale' from the 20th to the 23rd at the basement level 1 event hall, showcasing women's fashion brands Fedeli and Geiger clothing products. The Pangyo branch will hold a 'Tandy Family Sale' from the 17th to the 19th at the basement level 1 event hall, selling various shoes such as dress shoes and loafers at uniform prices.

This content was produced with the assistance of AI translation services.