Coway "Birex Reclining Massage Bed Wins CES Innovation Award"

Application of Reclining Seats to Upper Body Massage Section

Coway announced on the 16th that its ‘Birex Reclining Massage Bed’ received the CES 2024 Innovation Award.

Coway's 'Virex Reclining Massage Bed'
Photo by Coway

The Birex Reclining Massage Bed differentiates itself by incorporating innovative technologies such as a reclining function that assists automatic upper body upright positioning and a user-customized massage system.

First, it enhances user convenience. Reflecting consumer feedback that it is difficult to lie down and get up when using bed-type massagers, a reclining seat was applied to the upper body massage section. The massage bed can be adjusted to various angles, allowing users to comfortably get up after receiving a massage while lying down.

Additionally, it provides customized massages optimized for the user’s body. Through spine curve scanning based on ergonomics, it more precisely scans the user’s spinal length and curvature. The 12-step segmented massage system implements massage functions tailored to the user’s physical characteristics.

Moreover, the Birex Reclining Massage Bed includes healing sound therapy tracks for stress relief and sleep induction, as well as various massage modes and a heating system that can be selected according to the user’s condition.

Coway plans to launch the Birex Reclining Massage Bed domestically next year.

A Coway representative stated, “Receiving the CES Innovation Award is very meaningful as it globally recognizes the technological capabilities of Coway’s sleep & healing brand Birex,” and added, “We will continue to focus on research activities to develop innovative products that lead the times based on differentiated technology and to deliver new value to customers’ lives.”

This content was produced with the assistance of AI translation services.