Plans to Fully Launch Service Expansion

Impact investment firm Korea Social Investment announced the brand identity (BI) of its startup ESG (Environmental, Social, and Governance) management evaluation model, ‘ESG Plus,’ on the 16th.


Lee Jong-ik, CEO of Korea Social Investment [Photo by Korea Social Investment]

Lee Jong-ik, CEO of Korea Social Investment [Photo by Korea Social Investment]

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The newly released logo features the Pretendard typeface and a vivid blue color that effectively reflect the brand identity. The blue symbolizes trust with partners as well as a professional yet vibrant energy.


To emphasize the meaning of an ESG management evaluation model that supports startup growth, an upward arrow was combined with the letter U. This upward symbol represents startups envisioning a sustainable future.


Korea Social Investment plans to actively expand the ESG Plus service developed this year alongside the BI unveiling. ESG Plus consists of basic self-diagnosis, diagnosis and evaluation, guidelines, consulting, ESG evaluation system establishment, and ESG guideline development projects.


Korea Social Investment's 'ESG Plus' logo image <br>Photo by Korea Social Investment

Korea Social Investment's 'ESG Plus' logo image
Photo by Korea Social Investment

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The ESG Plus Basic Self-Diagnosis is a version Korea Social Investment has released for free, allowing startups to initially experience ESG mandatory items focused on regulations. ESG Plus Diagnosis and Evaluation enables startups to have their self-diagnosis responses reviewed according to their growth stage and receive an ESG management evaluation report through visits and on-site inspections by analysts. ESG Plus Guidelines provide item-specific guidance to help startups improve ESG management alongside the diagnosis and evaluation.



Lee Jong-ik, CEO of Korea Social Investment, stated, “ESG Plus will evolve into an all-in-one service that not only evaluates startup ESG management but also provides practical support for startups’ continuous survival and growth. Based on ESG Plus, we will strengthen open innovation and collaborative connections with excellent ESG startups, investors, public and private support organizations, and large corporations.”


This content was produced with the assistance of AI translation services.

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