Ottogi Launches 'Jin Bibimmyun Winter Edition' to Enjoy with Cup Noodle Broth
Broth with Udon Flavor Perfect for Jin Bibim Myeon
Limited Sale at Large Discount Stores and Ottogi Mall
Ottogi announced on the 16th that it has released a limited edition "Jin Bibimmyun Winter Edition," which includes a cup noodle udon-flavored powder soup that pairs well with its signature bibimmyun, Jin Bibimmyun, for the winter season.
The Jin Bibimmyun Winter Edition was introduced considering that many people look for warm broth to soothe their stomachs when eating in cold weather. By simply adding boiling water to the included cup noodle udon-flavored powder soup that comes with the original Jin Bibimmyun, consumers can enjoy a rich and clean udon-flavored broth along with the Jin Bibimmyun even more deliciously.
The design features packaging that evokes winter, creating differentiation. The combination of the original Jin Bibimmyun’s red design with added green colors creates a warm Christmas atmosphere, while the addition of falling white snow and a snowman captures the mood and excitement of the winter season. This edition is available in limited quantities at large discount stores, chain supermarkets, and the Ottogi Mall.
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Meanwhile, Jin Bibimmyun, introduced by Ottogi in 2020, has established itself as Ottogi’s representative bibimmyun, surpassing cumulative sales of 120 million units as of May this year.
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