70 Years of Eomuk, 10 Years of Bakery History... Samjin Eomuk 'Eomuk Bakery' Special Exhibition

Samjin Fish Cake, celebrating its 70th anniversary this year, is holding a special exhibition until February next year to mark the 10th anniversary of its Fish Cake Bakery.

This exhibition was planned to commemorate the 10th anniversary of the Fish Cake Bakery, which first opened in Korea in December 2013.

At the exhibition, visitors can explore the 70-year history of Samjin Fish Cake and the 10 years since the Fish Cake Bakery began through various content. It also includes stories about fish cakes, odeng, fish, and Busan fish cakes.

The content from the past 70 years and materials researched and collected to grow into a 100-year company have been interpreted in an easy-to-understand way for the general public and restructured into infographics. Detailed information on the fish cake production process and formulation, the fish used as raw materials for fish cakes, and proteins can be found.

The 10th anniversary special exhibition of the Fish Cake Bakery is set up on the second floor of ‘AREA6,’ located right next to the Samjin Fish Cake Yeongdo main store, and is free for all visitors.

Park Yong-jun, CEO of Samjin Fish Cake, said, “Reflecting on the 70th anniversary of our founding and the 10th anniversary of the birth of the Fish Cake Bakery, we planned this exhibition to promise the next 100 years. Based on a solid history, we will continue to grow steadily, so we ask for your great interest.”

Samjin Fish Cake Fish Cake Bakery 10th Anniversary Special Exhibition Scene.

Park Yong-jun, CEO of Samjin Fish Cake, said, “Freshly fried, piping hot fish cakes taste the best, and while thinking about how consumers could enjoy this fish cake, we came up with the idea of a bakery-style fish cake store.”

The Fish Cake Bakery received very positive reviews, and sales, which were 8.2 billion KRW at the time, grew more than tenfold.

According to the ‘Perception Survey on Representative Products or Companies of Busan,’ conducted every two years by the Busan Consumer Federation, in 2013, the first place was Gijang Seaweed, second was raw fish, and fifth was Busan fish cake.

From the 2015 survey conducted two years later, Busan fish cake overtook raw fish and Gijang seaweed to take first place with about a 40% market share. Busan fish cake maintained first place consecutively in the 2017 and 2019 surveys as well.

Samjin Fish Cake is making strides toward the ‘globalization of fish cakes,’ ranking in the top 10 popular Korean food products in the U.S. based on the online sales platform ‘Amazon.’ Also, in March, it was selected as the number one brand in the seafood processed food category for three consecutive years in the 25th Korean Industry Brand Power Index (K-BPI) survey.

This content was produced with the assistance of AI translation services.