LG·SamsungD, Hyundai Motor "Please Remove Visible Light Regulations on Automotive Glass"

Public-Private Future Car Display Strategy Council Kickoff Meeting
"Regulatory Improvement to Apply Transparent Display Panels on Car Windows"
"Regulations Preventing Video Playback While Driving Must Also Be Changed"

"The regulation on visible light transmittance of car windows?70% for the front windshield and 40% for the side windows?needs to be improved to install transparent display panels."

"The current law that prohibits displaying videos in locations visible to the driver must be changed."

These are regulations that panel companies such as LG Display and Samsung Display, along with car manufacturers like Hyundai Motor Company, have proposed to the government to improve in order to grow the vehicle display market.

The Korea Display Industry Association announced that it held the public-private 'Future Car Display Strategy Council Kickoff Meeting' on the 15th at the Korea Display Industry Association's main conference room in Gangnam-gu, Seoul, with participation from panel companies, car manufacturers, and the Ministry of Trade, Industry and Energy. Attendees identified regulations that need improvement to expand the market and discussed collaborative research and development (R&D) cooperation plans.

The government was represented by the Ministry of Trade, Industry and Energy and Asan City in Chungcheongnam-do, while companies such as LG Display, Samsung Display, Hyundai Motor Company, KG Mobility, Renault Korea, and Seongheung TS participated. This was the first meeting since the Display Association launched the council in January together with the Korea Automotive Mobility Industry Association, the Korea Automobile Manufacturers Cooperative, and the Korea Automotive Technology Institute.

The vehicle display and autonomous vehicle markets have high growth potential. The global autonomous vehicle market is expected to grow at an average annual rate of 39.9% until 2030, reaching $1.5337 trillion (approximately 1,991 trillion KRW). The vehicle display market is expected to grow at an average annual rate of 6.1% until 2030, reaching $14.2 billion (approximately 18.4 trillion KRW).

Kallenius, Chairman of the Mercedes-Benz Group Board, visited the LG Display Research Building at LG Science Park in Magok, Gangseo-gu, Seoul on August 24 to discuss collaboration in the premium automotive display business sector. Chairman Kallenius (right), Jung Ho-young, President of LG Display (left), and Kwon Bong-seok, Vice Chairman of LG Corporation.
[Photo by Yonhap News]

Meeting participants proposed regulations to the government that need improvement. First, they suggested clarifying the regulations on transparent displays. According to the Enforcement Decree of the Road Traffic Act, car windows must meet visible light transmittance standards (70% for the front windshield, 40% for the side windows). The current regulations are slowing down the transparent display car window business, so improvements are necessary.

They also stated that the regulation prohibiting video display in locations visible to the driver during driving should be changed. Under the current Road Traffic Act, videos must not be displayed in positions visible to the driver while driving.

They shared opinions on technologies to be developed in the future. They emphasized the need for 'around view' based transparent hood system technology. Around view is a safety technology that projects the vehicle’s underside to allow the driver to check terrain and obstacles.

They also suggested developing real-time sensing technology for wrist and arm electromyography (EMG) to improve touch accuracy inside vehicles. EMG refers to graphs recording changes in electrical currents generated by muscle movements. Additionally, they proposed developing rollable display technology for the front passenger infotainment system that unfolds the screen only when needed.

Lee Dong-wook, Vice Chairman of the Display Association, said, "This was a meaningful meeting as it was the first time since the council’s launch that the display and automotive industries gathered in one place to share experiences and discuss future directions." He added, "The regulations identified in the meeting will be improved through close cooperation between the public and private sectors to enhance the sense of regulatory improvement, and areas requiring joint R&D will be connected to key policy tasks through close communication with the government."

This content was produced with the assistance of AI translation services.