Hwang Hee-chan Promotes Korean Tourism Charm with K-Food... 'Tteokbokki' Promotional Video Released

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization released a K-Food promotional video featuring Hwang Hee-chan, who is actively playing in the English Premier League (EPL), on Hwang Hee-chan’s Instagram and the organization’s YouTube channel on the 15th.

The newly released video slogan is 'Kooking Korea' (Kooking [K + cooking] Korea), featuring player Hwang Hee-chan sharing memories about 'tteokbokki' and cooking it himself.
Photo by Korea Tourism Organization

The slogan of this video is ‘Kooking[K+cooking] Korea,’ where Hwang Hee-chan appears to share his memories of ‘Tteokbokki’ and cooks it himself.

The promotional video was produced focusing on promoting not only Korean food culture but also regional tourism related to ingredients, such as Sunchang (gochujang) and Busan (fish cake), by utilizing Tteokbokki, which CNN selected last year as Korea’s representative street food.

The organization opened a ‘Food Tourism Special Pavilion’ within the ‘Integrated Korean Tourism Marketing Platform VISITKOREA’ and is conducting an online event for foreigners from the 15th to December 6th in connection with this promotional video. Participants who upload videos of cooking and tasting Tteokbokki on their personal Instagram with hashtags (#Tteokbokki, #KFOOD, etc.) will be entered into a draw to win prizes such as airline tickets to Korea.

Kim Dong-il, Director of the Tourism Industry Office at the Korea Tourism Organization, said, “Among the reasons for choosing to travel to Korea, ‘Korean food’ is becoming an increasingly important factor,” adding, “The organization will continue to promote the charm of K-Food widely to raise interest in Korea through its unique ingredients and dishes, so that more foreigners can visit Korea.”

This content was produced with the assistance of AI translation services.