"Sharing All of Baemin's Delivery Technology That Changes the World (Comprehensive)"

Woowa Brothers to Host 'Woowa Tech Conference 2023'

'Baedal Science (BAEDAL SCIENCE)' is the slogan of this year's 'Woowa Tech Conference (Woocon)'. It is described as 'all the technologies needed for a single delivery.' This means that very complex technologies must interact when handling one delivery. Woocon, held on the 15th at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul, is an annual event where Woowa Brothers, the operator of Baedal Minjok, shares these technologies.

Ik-hwan Lee, CEO of Woowa Brothers, said, "Baemin, which changed the world through delivery, is now changing delivery through 'technology,'" adding, "The area where Woowa Brothers invests the most to effectively solve the difficult problems it faces is technology."

As Lee said, Baemin continuously invests in technology to streamline work methods and maximize customers' delivery experience. For example, it uses artificial intelligence (AI) dispatch recommendation technology to match optimal deliveries so that riders can deliver safely and quickly. It has also developed AI menu classification services that reduce the burden on store owners and personalized AI recommendation services that analyze behavioral patterns such as order history. Efforts have also been made to advance the robot delivery era by developing 'Dilly,' an indoor-outdoor integrated autonomous delivery robot.

On the 15th, Lee Guk-hwan, CEO of Woowa Brothers, is delivering the opening remarks at the 'Elegant Tech Conference 2023' held at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul.

Since its inception in 2020, this year marks the 4th Woocon, featuring 53 sessions centered on such technologies. Until now, it was held only online, but this year it was held offline for the first time, allowing participants to attend sessions on-site. A record number of about 20,000 people pre-registered, and 1,800 attendees were selected by lottery. Lee said, "At Woocon, to contribute to the overall development of the technology ecosystem, Woowa Brothers delivers technological achievements, knowledge, and know-how gained through intense efforts with concrete cases," adding, "We willingly share not only success stories but also failures to provide practical help to those facing similar challenges."

In particular, this conference offers a look at Baemin's new technological attempts. A representative example is 'Altteul Baedal' (Budget Delivery). Gi-ho Lee, Chief Product Officer (CPO), said, "We launched a new delivery method that offers bundled delivery by optimizing routes based on a large number of orders, data, and technology, and that is Altteul Baedal," explaining, "By increasing efficiency based on data and technology, we were able to reduce delivery tips by 1,361 won, and this efficiency will continue to improve as data and experience accumulate." Predicting difficult delivery times in the bundled delivery method was also a challenge Baemin faced this year. It is not easy to guarantee high delivery quality for all orders when more than 8,000 orders can flood in per minute. The CPO said, "We analyze more than 70 factors such as the distance between users and stores, cooking time, the number of available riders, and weather using machine learning and AI technologies to predict more accurate delivery times."

On the 15th, Song Jaeha, Chief Technology Officer (CTO), is introducing the main sessions at the "Elegant Tech Conference 2023" held at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul.

Also, the CPO said, "To enhance the exploration of over 300,000 restaurants and about 10,000 B Mart products, we conduct personalized recommendations based on user data such as order history, and we will continue to develop various features to assist exploration, including situational menu recommendations using GPT technology."

Woowa Brothers puts great effort into sharing technology because 'sharing' is a major pillar of its organizational culture. Since 2016, Woowa Brothers has maintained a technology blog, posting about 60 pieces of content this year as well. They also operate 'Woowa Tech Course,' which trains developers. Since the first class in 2019, the employment rate of Woowa Tech Course graduates has averaged over 90%. Jae-ha Song, Chief Technology Officer (CTO) of Woowa Brothers, said, "Technology, knowledge, and experience differ from material things in that sharing them does not diminish or wear them out; rather, they amplify and deepen," adding, "Woocon is a place for knowledge sharing, but it also greatly contributes to the growth of Woowa Brothers' members."

On the 15th, at the Grand Intercontinental Seoul Parnas in Gangnam-gu, Seoul, Lee Ki-ho, Chief Product Officer (CPO) of Woowa Brothers, is delivering the keynote speech at the 'Elegant Tech Conference 2023'.

At 'Woocon 2023' held that day, a total of 53 individual sessions were held across 14 fields including backend, frontend, artificial intelligence (AI), machine learning (ML), data, robotics, security, and design. A total of 83 Woowa Brothers employees with experience and expertise in these fields participated as speakers. At the event venue, Dilly, the indoor-outdoor autonomous delivery robot developed by Woowa Brothers and recently launched for delivery services in the Teheran-ro area of Gangnam-gu, Seoul, was exhibited, attracting attention.

Lee said, "It was a meaningful occasion to look back on Baemin's journey as a national platform used by about 20 million people, from food delivery to quick commerce, centered on technology," adding, "We hope Woowa Brothers' culture of technology sharing spreads widely, and we will continue to strive to become a platform that creates customer satisfaction through Baedal Science."

This content was produced with the assistance of AI translation services.