Seven Eleven Global Products Sell 350,000 Units in Just Two Weeks

Popular Among Young Women in Their 20s and 30s

Seven Eleven announced on the 15th that its global Seven Eleven products, consisting of 36 items from 5 countries launched on the 31st of last month, recorded sales of 350,000 units within two weeks.

Seven Eleven announced that a total of 350,000 units of 36 types of Global Seven Eleven products from 5 countries, launched on the 31st of last month, were sold within two weeks.
[Photo by Seven Eleven]

Among the products, the Seven Premium (7-Premium) dessert cookies 'Langue de Chat White Choco' and 'Langue de Chat Choco' ranked first and second respectively among all snack products, surpassing other cookies and biscuits. The Seven Premium dessert cookie products 'Choco Mille-feuille', 'White Choco Rusk', and 'Choco Banana Chip' also ranked third to fifth respectively in the cookies and biscuits category, following the two Langue de Chat varieties. Thanks to the popularity of these Seven Premium products, Seven Eleven's overall sales of cookies and biscuits reportedly increased by 50% compared to the same period before the launch.

The company pointed to young women in their 20s and 30s who enjoy overseas travel as the key factor behind the popularity of the global Seven Eleven products. With overseas travel becoming more active after the endemic phase, the company believes there was strong positive response from women in their 20s and 30s who visited countries like Japan and Taiwan and appreciated being able to repurchase products they bought at Seven Eleven stores abroad here in Korea.

In fact, an analysis of the age groups of customers who purchased 500 boxes of the 'Seven Eleven Global PB Planning Pack' through pre-order sales on the mobile app 'Seven App' prior to the full-scale sales last month showed that over 65% were in their 20s and 30s, with more than 60% of them being women.

Seven Eleven plans to continue expanding direct sourcing through the global Seven Eleven familyship. Through this, the company aims to establish a unique product MD operation system that distinguishes Seven Eleven from other brands and further increase franchise sales and brand value. Jeong Eun-gi, head of Seven Eleven's PB Development and Global Sourcing Team, stated, "We will strengthen the global Seven Eleven familyship and expand the import of various popular overseas products that can attract the interest of the MZ generation."

This content was produced with the assistance of AI translation services.