GS Retail Quick Commerce Sales Performance Up 159% Year-on-Year

Convenience Stores Lead in Pickup, Supermarkets Drive Growth in Delivery

GS Retail announced on the 15th that the quick commerce sales performance of its convenience store GS25 and supermarket GS The Fresh operating until October this year increased by 159.9% compared to the same period last year. In particular, quick commerce sales at non-metropolitan area stores grew by 201%, driving the overall performance increase.

A customer is picking up an item ordered from GS25.
[Photo by GS Retail]

Looking at quick commerce performance by channel, pickup services boosted convenience store sales, while delivery services drove supermarket sales. Among these, GS25's pickup service accounted for 70%. The pickup service allows customers to purchase products in advance through the Uri Dongnae GS app, etc., and then pick up the packaged products at their designated time. The company explained that the preference for pickup services has strengthened because it enables fast shopping without additional fees and allows the purchase of alcoholic beverages, which cannot be ordered for delivery.

At GS The Fresh, the delivery ratio was reported to be over 88%. The average order amount was about 3.2 times higher than that of convenience stores, suggesting a preference for delivery services over pickup, which requires customers to come in person.

GS Retail has established an O4O infrastructure connecting more than 18,000 offline stores (convenience stores + supermarkets) nationwide through its dedicated app Uri Dongnae GS, Yogiyo, Naver, and others, providing nationwide quick commerce services. GS Retail plans to accelerate the development of quick commerce services as part of strengthening its differentiated core competitiveness.

A GS Retail official stated, "Despite the decline in quick commerce users due to the transition to the endemic phase, we are effectively targeting local shopping demand and maintaining high growth of more than 2.5 times." He added, "We will focus on strengthening core competitiveness based on quick commerce and O4O services to increase sales and profits of GS25 and GS The Fresh franchise stores and further solidify our position as the industry’s number one in sales."

This content was produced with the assistance of AI translation services.