KIPO-Customs Service, Cooperation to Strengthen Protection of 'K-Brand'

The Korean Intellectual Property Office (KIPO) and the Korea Customs Service are joining forces to strengthen the protection of intellectual property rights for domestic brands.

On the 15th, KIPO announced that on the 23rd, it will hold a joint "K-Brand Intellectual Property Rights Protection Briefing" with the Korea Customs Service at the Seoul Regional Customs Office located in Gangnam-gu, Seoul.

The briefing was organized to enhance intellectual property protection for export-import companies and those planning to expand overseas, considering the continuous occurrence of K-Brand intellectual property infringement cases alongside the rising brand value of domestic companies fueled by the Korean Wave.

First, KIPO will introduce to participating company representatives the ongoing overseas intellectual property protection support projects, including consulting for preemptive prevention and response to intellectual property disputes, as well as monitoring and blocking counterfeit goods both online and offline abroad.

Additionally, a representative case where a consortium composed of three or more domestic companies jointly responded to intellectual property disputes occurring overseas and achieved results will be shared.

At the briefing, the Korea Customs Service will introduce the procedures and methods for requesting local customs offices overseas to crack down on K-Brand infringing goods during export-import customs clearance, as well as the intellectual property customs declaration system operated by the Korea Customs Service.

Under current laws such as the Trademark Act, if intellectual property rights registered domestically and internationally are reported to local customs, customs can efficiently crack down on intellectual property infringement goods during export-import customs clearance stages.

KIPO hopes that this briefing will activate the crackdown on counterfeit K-Brand products overseas, preventing companies from suffering damages due to intellectual property infringement and strengthening export competitiveness.

For more detailed information about the briefing, inquiries can be made through KIPO and the Korea Intellectual Property Protection Agency.

This content was produced with the assistance of AI translation services.