SSG.com Reports 42% Sales Increase on First Day of Sseuk Day, Sets New Record for Live Broadcast

W Concept, Items Sold at a Rate of One per Second

Shinsegae Group's e-commerce platform SSG.com and W Concept recorded strong sales on the first day of 'Sseuk Day'.

SSG.com and W Concept announced strong sales performance on the first day of 'SSG Day'.
[Photo by SSG.com]

SSG.com announced on the 15th that compared to the first day of Sseuk Day in 2021, sales increased by 42% and the number of ordering members rose by 20%. The top-selling products by purchase amount were 'Aptamil Formula', 'Galaxy Tab S8 Plus', 'Dyson Airwrap Multi Styler Complete Long', and 'Est?e Lauder Holiday Limited Brown Bottle 50ml Set'.

Limited quantity time deals held at 9 a.m. and 3 p.m. were also reported to have sold out continuously. SSG.com plans to offer various products such as 'Miu Miu Bags', 'Labgrown Diamond Rings', and 'Ami Sweatshirts' at special time deal prices until the 19th. Beauty Day sales increased by 134% compared to the first day of Sseuk Day in 2021. SSG.com will continue category days with 'Living & Baby' on the 15th, 'Sports' on the 16th, 'Food' on the 17th, 'Luxury Accessories' on the 18th, and 'Fashion' on the 19th.

The number of customers joining the Shinsegae Universe Club increased about fourfold compared to the same day last week, and discount deals available only to membership members were highly popular. Purchases included Baskin Robbins single regular gifticons with up to 31% discount, CGV movie tickets for 6,500 won, and 20% off buffet meal vouchers at Chosun Palace Constance. From 10 a.m. on the 15th, a limited quantity of 20% off Westin Chosun Seoul Aria buffet meal vouchers were released to provide benefits.

The 'Sseuk Day Special Live Broadcast' held at COEX recorded the highest live broadcast sales this year. A total of about 150,000 customers watched the group joint live broadcast featuring 6 affiliates and 12 brands, and about 6,000 products such as Grand Chosun Jeju accommodation packages, Samsung Electronics Galaxy, and MLB Kids padding were sold.

At W Concept, Sseuk Day-related products were sold at a rate of one item per second. In particular, purchases of about 70 designer brand limited-time products during the Sseuk Day period were high, with outerwear, bags, and dresses ranking in popularity. It is analyzed that showcasing major brand products such as 'Neil By P', 'Hashi', and 'S Blanc' and offering discounts up to 65% were key factors.

In the 'Brand Sale' featuring special prices by brand, 'UGG' achieved sales of about 300 million won in one day, and 'Dunst' reached about 200 million won, recording high sales. The limited quantity 50,000 won shopping support coupons were also sold out within 30 minutes. Additionally, W Concept's pop-up store at Yeoju Premium Outlets, prepared in collaboration with Shinsegae Simon, recorded about 5,000 visitors from the 8th to the 13th.

W Concept plans to continue various events online until the 19th, including exclusive planned product sales, shopping support funds, and daily changing daily gifticon raffle events.

This content was produced with the assistance of AI translation services.