Iguk Hwan Bae, CEO of Baemin, "A single delivery involves a very complex combination of technical elements"

Woowa Brothers to Host 'Woowa Tech Conference 2023'

'Baedal Science (BAEDAL SCIENCE)' is the slogan of this year's 'Woowa Tech Conference (Woocon)'. It is described as 'all the technologies needed for a single delivery.' This means that very complex technologies must interact when handling one delivery. Woocon, held on the 15th at the Grand Intercontinental Seoul Parnas in Gangnam-gu, Seoul, is an annual event where Woowa Brothers, the operator of Baemin, shares these technologies.

Ik-hwan Lee, CEO of Woowa Brothers, said, "Baemin, which changed the world through delivery, is now changing delivery through 'technology,'" adding, "The area where Woowa Brothers invests the most to effectively solve the difficult problems they face is technology."

As CEO Lee said, Baemin continuously invests in technology to streamline work methods and maximize customers' delivery experience. For example, they use artificial intelligence (AI) dispatch recommendation technology to match optimal deliveries so that riders can deliver safely and quickly. They have also developed AI menu classification services that ease the burden on store owners, personalized AI recommendation services analyzing order history and behavioral patterns, and developed 'Dilly,' an integrated indoor-outdoor autonomous delivery robot, accelerating the era of robot delivery.

Lee Guk-hwan, CEO of Woowa Brothers, is speaking at the 'Woowa Tech Conference 2023' held on the 15th at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul.

Since its inception in 2020, this year marks the 4th Woocon, featuring 53 sessions centered around such technologies. Until now, it was held only online, but this year it was held offline for the first time, allowing participants to attend sessions in person. CEO Lee said, "At Woocon, to contribute to the overall development of the technology ecosystem, Woowa Brothers delivers technological achievements, knowledge, and know-how gained through intense deliberation with concrete examples."

In particular, this conference offers a look into Baemin's new technological attempts. A representative example is 'Altteul Baedal' (Affordable Delivery). Gi-ho Lee, Chief Product Officer (CPO), explained, "Based on a large number of orders, data, and technology, we launched a new delivery method that optimizes routes to provide bundled deliveries, which is Altteul Baedal. By increasing efficiency through data and technology, we were able to reduce delivery tips by 1,361 won, and this efficiency will continue to improve as data and experience accumulate." Predicting difficult delivery times in bundled delivery was also a challenge Baemin faced this year. The CPO said, "We analyze over 70 factors such as the distance between users and stores, cooking time, the number of available riders, and weather using machine learning and AI technology to predict more accurate delivery times."

Woowa Brothers shares the technologies they have painstakingly developed because 'sharing' is a major pillar of their organizational culture. Since 2016, Woowa Brothers has maintained a technology blog, posting about 60 pieces of content this year as well. They also operate 'Woowa Tech Course,' which trains developers. Since the first class in 2019, the employment rate of Woowa Tech Course graduates has averaged over 90%. Jae-ha Song, Chief Technology Officer (CTO) of Woowa Brothers, said, "Technology, knowledge, and experience differ from material things in that sharing them does not diminish or wear them out; rather, they amplify and deepen. Woocon is a place for sharing knowledge, but it also greatly contributes to the growth of Woowa Brothers' members."

This content was produced with the assistance of AI translation services.