Incheon City, Incheon Airport Corporation, and 7 Other Organizations Sign Agreement to Promote Tourism Linked to International Hub

Incheon City is joining forces with related organizations such as Incheon International Airport Corporation to promote joint marketing for revitalizing tourism in Incheon.

On the 13th, the city held the "Incheon International Hub Linked Tourism Activation Business Agreement and Strategy Presentation" at the Grand Incheon Hyatt Hotel with Incheon Airport Corporation, Incheon Port Authority, Korea Tourism Organization, Incheon Tourism Organization, Inspire IR, Paradise Segasami Co., Ltd., and KAL Hotel Network.

This agreement was established to expand the cooperation base so that travelers using Incheon’s international hub can be attracted to the Incheon area and marine tourism, in line with the recovery of the global tourism market and the increasing trend in air travel demand, and to foster Incheon as an international hub tourism city. Although 70-80% of foreigners entering Korea this year use Incheon Airport, it was considered that they have not been sufficiently linked to tourism in Incheon.

The eight organizations designated five key cooperation areas: product development, transportation linkage, strategic exchange, joint marketing, and promotion, and agreed to form a related working-level consultative body to promote detailed cooperative projects.

They plan to develop themed transit tourism products that highlight Incheon’s unique charms such as its history as an open port, islands, and international city, and to activate new concept transit tourism programs linking air travel and marine tourism. Additionally, they will enhance tourist convenience by connecting dispersed transportation resources such as shuttle buses between Incheon Airport and nearby resorts, and the Incheon city tour buses.

Along with this, they plan to open the "Incheon Airport Transit Tour & Incheon Tourism Promotion Center" on the expanded site of Incheon Airport’s Terminal 2, scheduled for completion in the second half of next year, and to attract tourism to Incheon through joint overseas marketing both online and offline.

Incheon Mayor Yoo Jeong-bok is signing an agreement with related organizations at the 'Incheon International Hub Linked Tourism Activation Business Agreement and Strategy Presentation' held on the 13th at the Grand Hyatt Incheon in Jung-gu. (From left: Choi Jong-hwan, CEO of Paradise Segasami; David Pacey, CEO of KAL Hotel Network; Kim Jang-sil, President of Korea Tourism Organization; Lee Hak-jae, President of Incheon International Airport Corporation; Yoo Jeong-bok, Mayor of Incheon; Kim Sang-gi, Executive Vice President of Incheon Port Authority; Baek Hyun, President of Incheon Tourism Organization; Chen Si, President of Inspire IR) [Photo by Incheon City]

Yoo Jeong-bok, Mayor of Incheon, said, "We must actively utilize the blue ocean of the transit market, which only Incheon can enjoy with its top-class airport and port facilities, as an opportunity for the development of the local tourism industry," adding, "I hope this will expand the foundation for the regional economy and industry to grow together."

Lee Hak-jae, President of Incheon Airport Corporation, stated, "We proposed this agreement to foster Incheon, the hub city where Incheon Airport is located, not only as Korea’s gateway but also as a tourism hub," and added, "Based on the hub competitiveness of Incheon Airport, we will create a role model where Incheon Airport and the Incheon regional tourism industry develop together."

The signatories also exchanged opinions on the main strategies and promotion plans for revitalizing Incheon tourism at the strategy presentation.

Kim Sang-gi, Vice President of Operations at Incheon Port Authority, said, "With the reopening of sea routes after COVID-19, we expect the revitalization of cruise tourism," and added, "We will do our best to activate marine tourism through the 'Fly & Cruise' product, which allows passengers arriving via the airport to board cruise ships, utilizing Incheon Port’s largest domestic cruise terminal facilities and its proximity to Incheon Airport."

Additionally, Baek Hyun, President of Incheon Tourism Organization, said, "We will jointly develop various experiential and stay-type transit tour products with themes such as Incheon’s local festivals, open port history, Hallyu, and healing, and diversify Incheon tourism promotion channels."

This content was produced with the assistance of AI translation services.