Andong Soju Brewed for 750 Years Targets Chinese Market... $30,000 Export Route for 16.9-Degree Bottle

Andong Soju, a prestigious traditional liquor with a 750-year history in Korea, is targeting the entire Chinese market.

On the 13th, Lee Cheol-woo, Governor of Gyeongbuk Province, attended the shipment ceremony for Andong Soju's entry into the Chinese market at the headquarters of Premium Andong Soju (CEO Yoon Jong-rim), exported through Wooil Beverage (CEO Kang Pyeong-mo).

The shipment ceremony was attended by Governor Lee Cheol-woo, Andong Mayor Kwon Ki-chang, representatives of exporting companies, and others to celebrate Andong Soju's entry into the Chinese market.

Gyeongbuk Provincial Government Office.

The premium Andong Soju being exported to China this time is a low-alcohol product with 16.9% ABV, and 15 tons (worth $30,000) will be supplied throughout China. So far, Andong Soju has been exported to the United States, China, Vietnam, Mexico, and other countries with a total value of $470,000, and it is expected to reach $700,000 by the end of this year.

Gyeongbuk Province is making efforts to secure new market channels for Andong Soju by participating in the 2024 German Liquor Expo and the Japanese Food Expo.

Since February, Gyeongbuk Province has been focusing administrative efforts on globalizing Andong Soju, starting with supporting its entry into the UK market, forming the Andong Soju Globalization TF team in March to establish governor-certified quality standards, developing Andong Soju BI and joint bottles including brand names that are friendly to foreign consumers, holding promotional events in the US, Vietnam, Cambodia, and providing export consulting.

As of the end of October, the export value of agricultural and food products from Gyeongsangbuk-do reached $785.73 million, a 15.6% increase ($106.32 million) compared to $679.41 million in the same period last year, steadily progressing toward the export target of $900 million.

Governor Lee Cheol-woo of Gyeongbuk Province said, “With the spread of the Korean Wave, overseas interest in Korean food ‘K-Food’ is very high. Andong Soju, with its 750-year tradition, is a representative liquor product with competitiveness as Korea’s prestigious liquor,” adding, “Gyeongsangbuk-do will take the lead in improving the quality of Andong Soju and globalizing its brand.”

This content was produced with the assistance of AI translation services.