Hive Establishes Local Subsidiary Following Latin Label Acquisition to Fully Enter Latin Market

Mexican Corporation 'HYBE Latin America'
Isaac Lee, Founder of Exile Content, Appointed Chairman of the Board
Establishing Partnerships with Local Content Companies

HYBE is making a full-scale entry into the Latin American music market by establishing a local subsidiary. This move aims to expand its influence in Latin America, one of the fastest-growing music markets worldwide. On the 13th, HYBE announced the establishment of its Mexico-based subsidiary, "HYBE Latin America."

HYBE Latin America plans to simultaneously operate artist management and rookie discovery and development businesses. To this end, it will recruit top-tier producers to build a locally optimized T&D (Training & Development) and A&R (Artist & Repertoire) system. In the mid to long term, the company is also considering attempts to apply the proven business methodologies of K-pop to Latin genres.

Isaac Lee, founder of Exile Content and known as an authority in the Latin content market, will join as the chairman of the board of HYBE Latin America. Chairman Isaac Lee previously served as Chief Content Officer at Univision Communications and Televisa, the world's largest Spanish-language content television channels. He also has experience as a producer of films and documentaries aired on Netflix, Antena 3, Amazon, HBC, National Geographic, and Disney.

Prior to its launch, HYBE Latin America acquired Exile Music, a label under Exile Content. Exile Music has been engaged in recording, music publishing, artist management, and concert planning businesses.

Meanwhile, as of 2022, the Latin American music album and digital music market is estimated to be worth $1.3 billion (approximately 1.7 trillion KRW), representing a 26.4% growth compared to the previous year. Latin music is also popular in the United States. Among the total 35 non-English songs that have reached the top 10 on the Billboard Hot 100 chart, 19 are Spanish-language songs, accounting for the majority. Representative examples include Luis Fonsi's "Despacito" and Bad Bunny's "I Like It."

This content was produced with the assistance of AI translation services.