Argentina Unfazed by Recession: The Power of 'Swiftnomics'... "We Pitch Tents and Wait"

Swift Starts 'Eras Tour' in Argentina
Economic Impact of Tour on Accommodation and Restaurants
Fans Living in Tents in Front of Concert Venue for 5 Months

American pop star Taylor Swift will take the first step of her 'Eras Tour' in Argentina on the 9th (local time).

Taylor Swift performing at the Rumsey Playfield SummerStage in Central Park, New York, USA.
[Photo by Yonhap News]

According to major foreign media reports on the day, Argentine fans started pitching tents and lining up near the stadium of the River Plate football team about five months before the concert. Around 240 fans took turns guarding the tents, and the longer they stayed in the tents, the higher the chance of sitting in the front row.

In particular, it is known that fans began tent life before the concert schedule was confirmed, as rumors circulated that Swift might visit the venue. The concert on the 9th is scheduled for 7 p.m., but a long line of fans trying to enter the venue formed from the morning.

The majority of those in line were women, and there were many teenagers as well. Fans from neighboring countries Chile and Brazil also lined up together.

Joining the Billionaire Ranks Solely Through Music and Performances... Net Worth $1.1 Billion

Taylor Swift performing at the Rumsey Playfield SummerStage in Central Park, New York, USA.
[Photo by Yonhap News]

Earlier, 33-year-old Taylor Swift is considered one of the most influential female singers today.

Swift, with an estimated net worth of $1.1 billion (1.4 trillion KRW) according to Bloomberg, joined the billionaire ranks solely through music and performances.

She is not just a famous singer but a phenomenon causing 'social and economic ripple effects.' This is called 'Swiftonomics' (a combination of Swift + economics), as spending on restaurants, hotels, and more increases wherever Swift's concerts take place.

In July, foreign media even reported that Swift was being pointed out as a cause of inflation in the United States, drawing attention.

Swift conducted the 'Eras Tour' in over 20 U.S. cities from March to August this year. It is known that the tour's sales revenue alone earned a pre-tax amount of $2.2 billion (2.97 trillion KRW).

In fact, hotel prices surged in the cities where she performed in the U.S., and despite the price hikes, fans willingly purchased expensive tickets, flew in, and stayed at hotels to see her, thereby fueling inflation.

Over the past 10 months, Swift placed 65 songs on Apple Music's 'Today's Top 100: Global Chart' and was selected as the '2023 Apple Music Artist of the Year.'

In South Korea, there is no venue that can accommodate more than 50,000 people, resulting in global superstars like Taylor Swift being repeatedly excluded from tours.

This content was produced with the assistance of AI translation services.