HPO, Merger Between Affiliates... "Strengthening Junior Life Business"

Geo Infotech Innovation, a subsidiary of HPO, a premium health functional food specialist, will absorb and merge Apricot Studio.

According to the Financial Supervisory Service's electronic disclosure system on the 10th, HPO will hold a shareholders' meeting on the 23rd to discuss the agenda of Geo Infotech Innovation absorbing and merging Apricot Studio. Through this merger, HPO is expected to fully launch its Junior Life business.

The merged corporation is expected to grow into a Junior Lifestyle platform centered on brands, services, and content focused on products needed for children. Additionally, leveraging the business capabilities accumulated on the platform, it plans to expand its global business primarily targeting the Asian premium market.

Apricot Studio, launched at the end of 2020, offers various products in the market using unique colors and materials tailored to children's emotions. Based on a loyal customer base formed through a preorder sales strategy created together with customers, it has maintained continuous growth every year. Last month, its popup store at Hyundai Department Store Pangyo Branch, held for the first time since its founding, set a new daily sales record and received enthusiastic responses from customers.

An HPO official said, "We expect the Junior Life business, centered on diverse lifestyle curation, to continue growing through the synergy of the merger between subsidiaries whose business capabilities have already been verified."

After procedures such as the shareholders' meeting, the merger will be finalized on December 28. Since no new shares of Geo Infotech Innovation will be issued during this merger process, there will be no change in the shareholder composition after the merger.

This content was produced with the assistance of AI translation services.