Ourhome Showcases K-Food Products at Shanghai Food Expo

Participation in China's Largest '2023 FHC'
Exhibiting Meat Processing, Soups, Stews, Jeon, etc.
Sampling Opportunities Also Provided

Ourhome announced on the 10th that it participated in the global food exhibition '2023 FOOD & HOSPITALITY CHINA (FHC)' held at the Shanghai New International Expo Center in China from the 8th, showcasing K-Food products.

Visitors are touring the Ourhome booth at '2023 FOOD & HOSPITALITY CHINA.'
[Photo by Ourhome]

FHC is the largest global food exhibition in China, with more than 200 food and beverage companies from around the world participating annually. The event covers a wide range of the global food industry’s development and trends, including meat, seafood, snacks, convenience foods, home meal replacements (HMR), dairy products, beverages, confectionery, and chocolate. Ourhome participated in this FHC to target the Chinese domestic market and global expansion through the development of new sales channels.

Ourhome focused on showcasing various products that embody over 40 years of menu development expertise and differentiated flavors in dining out. The exhibition featured Korean-style convenience food products such as processed meat (16 types), soups, stews, and sauces (14 types), pan-fried dishes (5 types), tteokbokki (3 types), and seaweed products (4 types), along with opportunities to taste menus freshly prepared on-site.

At the 'Cooking Zone' within the booth, Ourhome chefs directly prepared and presented the exhibited menus. Additionally, a separate consultation area was set up to hold discussions for developing new sales channels with B2C and B2B distributors, as well as franchises, catering companies, and others.

Han Seung-wook, head of Ourhome Qingdao Corporation, said, "As the demand for high-quality HMR in the Chinese market is expected to increase further, we participated in this FHC to actively promote Ourhome’s excellent products locally in China." He added, "We plan to accelerate our entry into not only the Asian but also the global market by leveraging the excellence of K-Food."

This content was produced with the assistance of AI translation services.