Lotte Mart Supports Elementary School Winter Supplies with 'OnGiftBox'

Lotte Mart announced on the 10th that it delivered ‘On (溫) Gift Boxes’ containing winter supplies to students of Hojuh Elementary School located in Hojeo-myeon, Wonju-si, Gangwon-do, and held a session to educate them on an upcycling program.

On the 9th, Lotte Mart held a 'On (溫) Gift Box' delivery ceremony at Hojeo Elementary School in Wonju-si, Gangwon-do.

The On (溫) Gift Box is part of a project utilizing the Rural-Urban Win-Win Fund, which Lotte Mart operates in collaboration with the Wonju City Social Welfare Council to provide continuous and systematic support to rural fishing villages.

Hojuh Elementary School in Wonju-si, Gangwon-do, is a small elementary school with fewer than 45 students and is located in an area vulnerable to heavy snowfall and cold waves. As another cold wave is expected this year due to abnormal weather patterns, Lotte Mart delivered gift boxes containing practical items to help students stay warm during winter, such as padded jackets, moisturizing cream, and snacks.

Representatives from Lotte Mart’s ESG team, Wonju City Social Welfare Council, Wonju City Hall, and Wonju City Office of Education attended the delivery ceremony. The attendees also discussed ways to promote win-win cooperation between Lotte Mart and rural areas and to reduce educational disparities between urban and rural regions.

After the delivery ceremony, an upcycling class called ‘Plastic Treasure Hunt Expedition’ was held for all students, providing them with a unique eco-friendly educational experience.

Meanwhile, Lotte Mart operates the ‘Charlotte Volunteer Group,’ which is active monthly with seasonal themes such as ‘Eating Nutritious Food for Summer’ and ‘Delivering Chuseok Gift Sets,’ by partnering with nearby child protection agencies at 111 stores nationwide.

In November, in preparation for the kimchi-making season, the group will support kimchi-making labor and supplies, and during the upcoming Christmas season, they plan to hold Christmas tree-making activities with children from partnered institutions. Through the Charlotte Volunteer Group, Lotte Mart plans to carry out active social contribution activities to help marginalized groups in various regions until the end of the year. Jin Ju-tae, head of Lotte Mart’s Compliance Support Division, said, “We will continue to conduct various social contribution activities targeting rural fishing villages and actively seek and implement win-win measures that can provide practical help.”

This content was produced with the assistance of AI translation services.