Homeplus Yeongdeungpo Branch Transforms into 'Mega Food Market 2.0'

Homeplus Yeongdeungpo Branch announced on the 9th that it will reopen after renewal as Mega Food Market Renewal 2.0 version.

On the 9th, customers who visited at the reopening time of 'Homeplus Mega Food Market 2.0' are enjoying shopping. [Photo by Homeplus]

Yeongdeungpo Branch is the first large-scale supermarket that Homeplus opened in the Seoul area. On its opening day in 2001, it recorded sales of 2.1 billion KRW, firmly establishing itself as a top-performing store even in the fiercely competitive distribution area of Yeongdeungpo, known as the southwestern Seoul retail battleground.

Through this renewal of Yeongdeungpo Branch, Homeplus plans to expand its commercial area not only in Yeongdeungpo but also to the nearby Yeouido area, attracting potential customers.

First, as a super-large food specialty store, the bakery and deli corners have been placed at the front entrance of the store for easy access, optimizing the shopping environment for customers. Given Yeongdeungpo Branch’s location near Exit 2 of Mullae Station on Line 2, which offers excellent public transportation access and convenience for pedestrians, it is expected to receive great customer response for quick meals. The deli corner has strengthened its lineup by adding menu items suitable for takeout, such as oven-roasted savory roast chicken, roll lunch boxes, sushi, Korean snacks, fish cakes, and rice cakes.

Fresh foods have been enhanced and differentiated by introducing specialty zones such as the premium beef specialty store ‘Steakhouse’, premium sashimi specialty store ‘Singsing Hoegwan’, ‘Matnani Vegetable Specialty Zone’ promoting farmer cooperation and easing price burdens, and ‘Tomato Garden’. In line with health trends, the ‘Better Choice’ corner gathers healthy snacks, the ‘World Food’ corner offers snacks, sauces, and ramen from around the world, the ‘Coffee Gallery’ combines coffee and machines in one space, and the ‘Dining Street’ brings together refrigerated, frozen, and room-temperature ready meals, all arranged to maximize customer convenience and food competitiveness.

The existing non-food space has been boldly reduced, and the global home furnishing brand ‘Nitori’ has been introduced. Nitori Group is Japan’s largest home furnishing company, operating over 900 stores worldwide, and is expected to play a strong role in attracting customers. The Yeongdeungpo Nitori, expected to be the second store in Korea, is currently under construction and planned to open in February next year.

In line with mobility trends, the ‘Hyundai Driving Lounge Yeongdeungpo’ test drive center has been operating since last September. It is the only test drive center in the southwestern Seoul area and has received positive customer responses with about 400 test drives per month.

Oh Yong-geun, Head of Homeplus Store Strategy Team, said, “The newly reborn Yeongdeungpo Branch as ‘Homeplus Mega Food Market 2.0’ is expected to play an important role as a key base in targeting the competitive Yeongdeungpo commercial area,” adding, “Homeplus will continue to grow sustainably through the ‘Homeplus Mega Food Market’ renewal project, which prioritizes ‘customer convenience’ from the ‘customer perspective.’”

Meanwhile, to commemorate the renewal opening, Yeongdeungpo Branch will give away shopping baskets and other items on a first-come, first-served basis according to purchase amount. Additionally, a ‘Sticker Mileage’ event is prepared, where customers receive stickers when purchasing over 50,000 KRW at the mart or mall, and depending on the number of stickers collected, they can receive Homeplus gift certificates worth up to 20,000 KRW.

This content was produced with the assistance of AI translation services.