Gwangju Shinsegae Prepares Various College Entrance Exam Gifts 'Eye-catching'

Published 09 Nov.2023 11:55(KST)

Preparation of Traditional Yakgwa, 'Gaeseong Juak', 'Monsyusyu', and 'Daehak Apple'

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) has prepared special gifts for the 2024 College Scholastic Ability Test (CSAT) to offer consumers a variety of choices.

According to Gwangju Shinsegae on the 9th, a popup store called ‘Gaeseong Juak,’ which features traditional Korean desserts, will welcome consumers on the basement first floor of the main building. Gaeseong Juak, which opened on the 1st as the first of its kind in Gwangju and Jeonnam, is a traditional yakgwa made from glutinous rice that was loved as a festive food in the Gaeseong region during the Goryeo Dynasty.

Gwangju Shinsegae Prepares Various College Entrance Exam Gifts 'Eye-catching'

It is characterized by a sweet taste and chewy texture, made by adding ginger and jocheong (traditional Korean syrup) to glutinous rice flour dough. Thanks to this, Gwangju Shinsegae’s Gaeseong Juak has been attracting many customers in their teens and twenties who are not familiar with traditional snacks like yakgwa.

Consumers can enjoy a total of eight varieties, from the basic Plain Gaeseong Juak (3,300 KRW) to Raspberry (3,500 KRW), Oreo (3,500 KRW), Walnut (3,700 KRW), Nutella (3,700 KRW), Green Grape (3,700 KRW), Bellflower Root (3,900 KRW), and Yakgwa Gaeseong Juak (3,700 KRW). They can be packaged in gift sets of 5 or 10 pieces, making them popular among consumers looking for CSAT gifts.

Croffles, favored by consumers in their teens and twenties, are also expected to be popular items among test-takers.

Plus Croffle, available on the basement first floor of Gwangju Shinsegae’s main building, is famous as a ‘crispy outside, moist inside’ dessert. The term ‘croffle’ is a combination of croissant and waffle, made by baking croissant dough in a waffle iron, resulting in a crispy texture and rich buttery flavor that is highly popular.

There are seven types of croffles currently on sale, including the representative Plain Croffle (3,500 KRW), Cinnamon Croffle (3,900 KRW), Maple Croffle (3,900 KRW), Condensed Milk + Roasted Soybean Powder Croffle (3,900 KRW), Strawberry Jam Croffle (3,900 KRW), Blueberry Jam Croffle (3,900 KRW), and Nutella Croffle (3,900 KRW).

Monchouchou, which has been steadily loved by consumers for about 10 years since opening in Gwangju Shinsegae in 2014, is also popular as a gift among teenage customers. Monchouchou, considered a must-try dessert when visiting Japan, offers signature items such as Dojima Roll (25,000 KRW). A gift wrapping service is temporarily provided for customers purchasing gifts ahead of the CSAT.

For consumers looking for a special gift to wish for ‘college acceptance,’ the ‘University Apple’ is perfect. It is characterized by its square shape, which is rarely seen in the market. It will be sold in limited quantities on a first-come, first-served basis from the 10th to the 15th at the Food Market on the basement first floor of the main building. It is also sold individually (13,800 KRW), and a gift set containing three apples is available for 39,800 KRW.

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “We hope that students taking the CSAT in a week can relieve some of their exam stress by enjoying delicious desserts. We encourage everyone to prepare gifts for test-takers at Gwangju Shinsegae, where various brands such as Gaeseong Juak, Plus Croffle, and Monchouchou are located.”