June 6-8 at BEXCO, Over 1,000 Participants Including Overseas Investors and Top CEOs Domestically and Internationally

Mayor Park Hyung-jun: "Promoting Busan's Appeal and Investment Environment as Part of the 2030 Busan World Expo Bid Strategy"

Busan City is making every effort to attract investment in advanced industries and promote the 2030 Busan World Expo, taking advantage of hosting Korea's largest foreign investment attraction event.


From the 6th to the 8th, the 'Invest KOREA Summit 2023,' Korea's largest foreign investment attraction event, will be held for three days at BEXCO Exhibition Hall 2 and Nurimaru APEC House.


Now in its 19th year, the 'Invest KOREA Summit' is a national flagship corporate investment briefing (IR) hosted by the Ministry of Trade, Industry and Energy and organized by KOTRA.


Notably, this event is being held in Busan for the first time since its inception in 2006, instead of Seoul, following a proposal by Mayor Park Hyung-joon to promote the 2030 Busan World Expo.


Along with this, the event scale has been expanded to the largest ever, transforming the previously foreign investment week into a full-scale government-wide investment attraction corporate briefing (IR) and introducing an investment attraction expo concept. Approximately 1,000 participants including foreign diplomats in Korea, foreign media, overseas investors, and domestic anchor companies are expected to attend.


This event focuses on showcasing Korea as a global investment hub by linking the excellence of Korea's advanced industries with global investment cooperation from a supply chain perspective.


The main event programs include ▲ Foreign media briefing (6th) ▲ Local government town hall meeting (7th) ▲ Invest Korea Conference (7th) ▲ Investment attraction expo and consultation (7th?8th) ▲ Foreign-invested companies recruitment briefing (8th).


At the local government town hall meeting held at 9:30 a.m. on the 7th, seven local governments including Busan City will participate to introduce their respective investment environments and development strategies to investors.


In Busan City, Deputy Mayor for Economy Lee Seong-gwon will directly explain 'Introduction to Busan's Promising Investment Environment and the Strategy for Promoting Opportunity Development Zones,' highlighting Busan's various investment advantages.


At the Invest Korea Conference held at 3:10 p.m. on the 7th, about 700 attendees including Prime Minister Han Duck-soo, Mayor Park Hyung-joon, Minister of Trade, Industry and Energy Moon Sang-kyu, CEOs of domestic and international companies, and foreign investors will hear government policies for sustainable growth and strategies of global companies aimed at investors.


In particular, Dr. Omkaram Nalamasu, CTO of Applied Materials, the world's leading semiconductor equipment company, will deliver a keynote speech on 'The Environment and Changes in Advanced Industries, R&D Technology Trends, and Investment Trends in the Environment.'


The investment attraction expo and consultation held from the 7th to the 8th will be organized into six halls by industry sectors including bio, secondary batteries and energy, future cars, semiconductors and materials, food, finance, culture, and startups. Local governments and related companies will participate to introduce investment environments and excellent technologies and discuss cooperation plans with investors.


Busan City, together with the Busan International Financial Promotion Agency, will operate a financial industry promotion hall and focus on attracting foreign financial institutions.


Above all, this year's event is significant for intensively promoting the 2030 Busan World Expo to foreign media and overseas investors.


To attend the event, 23 foreign media outlets from 15 countries and 170 foreign-invested companies will visit Busan. Busan City plans to use this event as an opportunity to promote the bid for hosting the 2030 World Expo ahead of the final selection.


On the 6th, a ship tour of the North Port area, the candidate site for the 2030 Busan World Expo, will be conducted for foreign media, and a special promotional hall for the 2030 Busan World Expo will be operated at BEXCO Exhibition Hall 2.


Especially on the 7th, in front of the special promotional hall for the 2030 Busan World Expo, Prime Minister Han Duck-soo, Mayor Park Hyung-joon, Minister Moon Sang-kyu, and foreign investors will participate in a performance wishing for the successful bid of the 2030 Busan World Expo.


Also, on the evening of the 7th, a networking reception dinner hosted by Mayor Park Hyung-joon will be held, inviting 290 foreign media and overseas investors to not only showcase Busan's attractive investment environment but also seek support for the bid to host the 2030 Busan World Expo.


Mayor Park Hyung-joon emphasized, "Following last year's 3 trillion won, this year we have already achieved over 3.9 trillion won in investment attraction, marking the highest record ever," and added, "The nearly 15-fold increase in domestic and foreign investment and interest in Busan compared to three years ago is the result of the world recognizing Busan's previously undervalued charm."



He particularly stated, "Through this event, we will widely promote Busan's attractive investment environment and strategically promote the bid for the 2030 Busan World Expo."

Busan City Hall.

Busan City Hall.

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This content was produced with the assistance of AI translation services.

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