GS Retail Partners with Korean Air for Joint Business Endeavor

Creating a Collaborative Model Combining Capabilities and Infrastructure

GS Retail announced on the 6th that it will collaborate with Korean Air to promote a partnership business that combines the capabilities of both companies.

GS Retail is partnering with Korean Air to promote a joint business. A new concept collaboration model combining the core competencies and infrastructure of leading companies in different industries is expected to be established.
[Photo by GS Retail]

Through this partnership, GS Retail expects to establish a new concept distribution-marketing model by integrating the infrastructure of a global airline. As innovative collaboration proposals are being made to extend ground distribution brands into the sky and to deploy airline brands into ground distribution channels, both companies plan to swiftly present collaborative outcomes through a concrete development process.

The two companies have also agreed to jointly carry out ESG activities that fulfill their corporate social responsibilities. They will focus on linking each company's ESG projects to significantly enhance their positive corporate impact. Jinseok Oh, Vice President and Head of GS Retail Platform BU, stated, "We will continue to focus on innovative activities that expand GS Retail’s brands into various areas and provide differentiated consumption experiences to customers both domestically and internationally."

This content was produced with the assistance of AI translation services.