Ediya Coffee Sees 40% Increase in Tea Sales on Days with Large Temperature Differences

As the weather with large temperature differences continues, the number of consumers seeking tea at coffee specialty stores is increasing.

Ediya Coffee's tea products. [Photo by Ediya Coffee]

Ediya Coffee announced on the 6th that an analysis of nationwide franchise store data over two weeks from the 18th to the 31st of last month, when days with large temperature differences persisted, showed that sales of tea products increased by 40% compared to the same period the previous month.

Due to seasonal factors and the influence of the "Halmaennial" trend centered on the MZ generation (Millennials + Generation Z), sales of traditional tea products such as ginger tea and Ssanghwa tea increased by 78%, showing the highest growth rate. Along with traditional teas, two types of yakgwa and bakery items, which pair well with tea, also showed high sales rates.

Sales of "blending tea" products, which combine various herbs and sweet and sour fruit syrups to enjoy diverse flavors, also increased by 22%, and the proportion of consumers seeking warm tea rose to 73%, an increase of about 70%.

Additionally, customers seeking extra-size tea increased by 10%, indicating that consumer preference for large-sized beverages is extending to tea as well.

An Ediya Coffee representative said, "As the season and weather effects align with trends, the number of customers seeking various types of tea besides coffee is increasing," adding, "We plan to continue steady research and development to introduce a variety of beverages that capture consumer preferences as well as coffee."

This content was produced with the assistance of AI translation services.