40 Times Recycled Steel... Hyundai Steel's Resource Circulation Campaign

'Cheol-i Green World'

Hyundai Steel is launching a new campaign called 'Cheol-i Green (Green) World.'

'Cheol-i Green (Green) World' is a campaign newly initiated by Hyundai Steel to promote the cyclical nature and value of steel and to raise social awareness about resource circulation.

The word 'Green' carries a double meaning: representing 'drawing tomorrow' and symbolizing the vision of eco-friendly steel.

Hyundai Steel plans to express the sustainable characteristic of steel, which can be recycled more than 40 times, through collaborations with artists, web entertainment, and various other methods.

Hyundai Steel first created a collaborative video with Junk Art master artist Kim Hu-cheol. Junk Art is a combination of 'junk,' meaning waste or scrap, and 'art.'

Artist Kim transforms scrap metal from cars, motorcycles, bicycles, and more into artworks such as robots.

Hyundai Steel produced and released three videos on this day, focusing on Kim’s artworks and creative process installed at the 'Fe01 Jaesaeng Complex Cultural Space.' The videos were directed with a rhythmic and immersive composition that aligns the artist’s philosophy on steel’s circulation with the value of recycling emphasized by Hyundai Steel.

A Hyundai Steel representative said, "Through the 'Cheol-i Green (Green) World' campaign, we aim to increase social interest in upcycling and demonstrate Hyundai Steel’s sincere commitment to sustainable development."

The collaborative videos with artist Kim will be released sequentially on Hyundai Steel’s official YouTube channel.

This content was produced with the assistance of AI translation services.