September Online Shopping Amount 19.1 Trillion Won... Up 9.6% Year-on-Year

Statistics Korea announced on the 3rd that the amount of online shopping in September reached 19.0177 trillion won. This is an increase of 1.6579 trillion won (9.6%) compared to the same month last year.

Among the products, agricultural, livestock, and fishery products increased by 40.9%, and travel and transportation services (37.2%) and food and groceries (22.1%) also rose. In terms of transaction amount composition, food and groceries accounted for the largest share at 14.5%, followed by food services (11.3%) and travel and transportation services (10.8%).

The transaction amount through mobile shopping reached 13.7698 trillion won. This is an increase of 871.4 billion won (6.8%) during the same period. Agricultural, livestock, and fishery products (34.8%), travel and transportation services (29.8%), and food and groceries (18.3%) saw significant growth. The transaction amount proportions were in the order of food services (15.3%), food and groceries (14.8%), and travel and transportation services (9.8%).

Among online shopping categories, the sector with a high mobile usage rate is food services. 98.3% of the total transaction amount was made through mobile. Pet supplies (82.2%) and children and infant products (81.9%) also had high mobile usage rates. However, the overall mobile transaction amount share decreased by 1.9 percentage points to 72.4%.

Overseas direct purchase amount was recorded at 1.63 trillion won, an increase of 24.8% compared to the same quarter last year. China had the largest increase, with direct purchase amount rising to 819.4 billion won, a growth rate of 106.4%.

This content was produced with the assistance of AI translation services.