Kabru Launches RTD Cocktail 'Bubble Whiskey'

Focus on Implementing 'Cocktails Drunk at Bars'

On the 2nd, Kabrew announced the launch of two RTD (Ready to Drink) cocktails called 'Bubble Whiskey' in collaboration with bartender Son Seok-ho.

'Bubble Whiskey Whiskey Cooler' is a combination of caramel, lemon, and ginger ale in one of the most basic cocktails, the 'cooler,' characterized by a solid flavor and a taste that never gets boring. It pairs well with various foods, including spicy snacks favored by home drinkers and solo drinkers. 'Bubble Whiskey Manhattan' features a blend of chocolate, cherry, and sweet vermouth in the classic cocktail 'Manhattan,' boasting a deep flavor reminiscent of Manhattan's night view and a soft carbonation like bubbles.

A Kabrew representative stated, "In the flood of numerous RTD products released due to the highball craze, we judged that to be chosen by consumers, we needed to focus on the freshness and taste of cocktails, which belong to a broader category than highballs, that is, the product quality itself." They added, "We concentrated on fully realizing bartender Son Seok-ho's creative cocktail recipes and releasing them as canned products."

Bartender Son Seok-ho, who partnered with Kabrew, has won the World Cocktail Competition and the Pernod Ricard Bartender Championship, and holds domestic and international awards such as 5th place in the Korea Best Bar Award 2017 and Top 10 finalist in the Diageo World Class 2015.

This content was produced with the assistance of AI translation services.