Musinsa Opens First Domestic Store of Street Brand 'Noah'

'Noah City House' Opens in Apgujeong, Seoul on the 16th
Brand Distribution Specialist 'Musinsa Trading' Directly Forms Partnership

MUSINSA will officially sell the high-end street brand NOAH, based in New York, USA, for the first time in Korea.

On the 16th of this month, MUSINSA will open 'NOAH Cityhouse' on Dosan-daero in Seoul and sell signature items including the 2023 Fall/Winter (FW) collection. NOAH is a fashion brand launched in New York by Brandon Babenzien and Estelle Bailey Babenzien.

To introduce NOAH Cityhouse to domestic customers, MUSINSA signed an official partnership with NOAH headquarters under the leadership of its subsidiary MUSINSA Trading. MUSINSA Trading is a specialized distribution company for domestic and international fashion brands and also operates the online and offline select shop 'EMPTY'.

Located in Apgujeong Rodeo Street with a size of 100 pyeong, NOAH Cityhouse is the brand’s first official store in Korea. In addition to selling popular seasonal products, it will unveil the world’s first NOAH caf?, showcasing the brand heritage and exclusive caf? goods. NOAH Cityhouse in Seoul is the fifth store worldwide following New York (NOAH Flagship), East Hampton (NOAH Hideout), Tokyo (NOAH Clubhouse), and Osaka (NOAH Noodle Shop).

NOAH presents active designs based on rebellious and free lifestyles such as street culture, skateboarding, and surfing. The brand focuses on quality, originality, and authenticity in fashion, showing interest in various social and environmental issues and aiming for sustainability. Since 2019, NOAH has also participated in '1% for the Planet,' a global network of nonprofit environmental organizations, donating 1% of its annual sales.

A MUSINSA representative said, "We believe that discovering brands that have never been officially distributed or introduced in Korea and meeting customer demand in both online and offline fashion markets is an important role as a fashion company. We will carry out diverse activities to ensure NOAH’s brand identity is well conveyed to customers, and at the same time, communicate and collaborate with more brands to revitalize the fashion ecosystem."

This content was produced with the assistance of AI translation services.