Adidas Launches Premium Padding 'MyShelter'

Use of Triple Insulation Cold Ready Fabric Technology

Adidas announced on the 2nd that it will launch the ‘Myshelter’ winter jacket to mark the beginning of the full-fledged winter season in November. Adidas Myshelter is a sportswear line that combines both style and functionality, making it versatile for everyday wear in the unpredictable weather of the city.

This season’s newly introduced Myshelter campaign is carried out with Adidas ambassador Jung Ho-yeon under the message “Fall in Love with My Winter.” It conveys a dual meaning: falling in love with winter alongside Adidas Myshelter and resisting (反) the cold winter weather, showcasing Jung Ho-yeon’s uniquely stylish padded jacket looks.

In particular, the Adidas Myshelter winter jacket features Adidas’s exclusive triple insulation technology called ColdReady, which maximizes cold protection. The outer padding layer directly facing the cold wind blocks the chill as the first barrier, while the middle duck down layer further prevents cold air from entering, boasting perfect cold resistance. Additionally, the innermost duck down layer blocks internal heat loss, providing a cozy wearing experience as if wrapped in a sleeping bag even in freezing winter.

Also, based on neutral colors that harmonize well with any shade, the jacket includes Adidas’s signature three stripes on the logo patches on the sleeves, ensuring the brand’s distinctive elements are not missed. A voluminous hood design is applied unisex to add appeal, and especially for women’s products, a cropped length is designed to offer a fashion element that helps complement the body shape when worn.

An Adidas representative said, “We hope this product, named Myshelter and featuring Adidas’s differentiated technology, will become a winter sanctuary for consumers,” adding, “Like the campaign message with its dual meaning, we hope everyone with Myshelter will fall in love with their own winter and enjoy the cold weather warmly.”

This content was produced with the assistance of AI translation services.