‘Promoting Busan as a Candidate City for the 2030 Busan World Expo!’ … Good Night Concert in Busan Connection

Formation of 2030 Busan World Expo Global Supporters and Online Promotion Team

Introducing Charm and Competence, 2030 Busan World Expo Values through Online Content

Emphasizing Night Tourism Venues in Busan as Backdrop and Eco-Friendly Stage

Busan City announced that it will promote the appeal and capabilities of Busan, the candidate city for the 2030 Busan World Expo, in connection with the K-Music Season ‘Good Night Concert in Busan’.

In connection with the 'Good Night Concert in Busan,' promote the 2030 Busan World Expo and the charm and capabilities of Busan as a candidate city for hosting.

The K-Music Season ‘Good Night Concert in Busan’ is a performance that combines the globally popular K-Music with the attractive tourist sites of Busan through storytelling. It is a new format of relay concert held daily from November 2 to 5, set against the backdrop of Busan’s nighttime tourist attractions.

For this promotion, the city selected 24 global supporters of the 2030 Busan World Expo, capable of creating creative content, to form an online promotional team. Through them, the concert will be introduced along with active promotion of Busan’s charm and capabilities, as well as the core values of the 2030 Busan World Expo.

In particular, the online promotional team, composed of international students from 15 countries including those in the Pacific and Africa regions?members of the International Exhibitions Bureau?will contribute to supporting the bid for the 2030 Busan World Expo, making this effort even more meaningful.

First, the concert will introduce the first venue, APEC Naru Park, including the ▲APEC Memorial Square ▲Outdoor Stage ▲Observation Deck ▲Lawn Square, producing online content that showcases Busan’s capabilities and appeal as a host city of international events.

Additionally, the night view of the Suyeong River will be used as a stage to emphasize the spirit of the 2030 Busan World Expo, which is eco-friendly and aims for carbon neutrality.

Next, the global supporters will create and post promotional content using traditional costumes of their respective countries and 2030 Busan World Expo promotional items (badges, flags, Boogi dolls, etc.) at the second venue, Yongdusan Park, and inside and outside the Busan Tower located there, fostering a supportive atmosphere for the bid.

At the third and fourth venues, the Busan Cinema Center (Outdoor Theater), a landmark facility of Busan, promotional content linked to Busan’s city brand will be presented.

Using the city slogan ‘Busan is good (Busan ira jota),’ the content will be themed ‘Busan is good for EXPO’ and decorated with the official symbol mark. The supporters acting as the promotional team will also be featured shouting the cheer for the 2030 Busan World Expo bid, “Busan is Ready (Busan eun junbida).”

Mayor Park Hyung-jun stated, “I hope the online promotional team, formed by the global supporters of the 2030 Busan World Expo, will actively promote the diverse charms of Busan by day and night and the core values of the 2030 Busan World Expo through the ‘K-Music Season: Good Night Concert.’ Given the worldwide interest in K-Music, I believe this promotion will be a great opportunity to raise the profile not only of Busan as the candidate city for the 2030 World Expo but also of South Korea as a cultural powerhouse.” He added, “Busan, South Korea, has excellent resources and storytelling in various fields such as culture, tourism, and history. Through this event, I expect to fully convey to the International Exhibitions Bureau member countries the hosting capabilities and core values of the 2030 Busan World Expo, as well as the natural environment of the candidate city Busan, a charming city where mountains and the sea coexist.”

This content was produced with the assistance of AI translation services.