10 Seoul SMEs Achieve 860 Million KRW in Home Shopping Orders
Received 15 Million KRW in Broadcast Production Support from Seoul City
The Korea Federation of SMEs announced on the 29th that the order amount from 10 companies in the Seoul area through the SME TV Home Shopping Support Project (Ilsacheonri Project) reached 860 million KRW.
In April, out of 61 SME applicants from the Seoul area, 10 companies were selected through document screening and MD (Merchandiser) consultation meetings. These companies received a one-time (50 minutes) broadcast production cost support of 15 million KRW from the Seoul Metropolitan Government. They also received entry-related consulting to enhance their understanding of TV home shopping distribution through one-on-one mentor consultations with MDs. The TV home shopping broadcasts were conducted from June until this month.
The 10 companies are Rocks Entericher (Sun Oat Milk), SLF&B (King Kong Budae Jjigae), Jangjeon (Ox Knee Soup), Yejun International (Pollack Roe), AGPS (Galbitang), Make Jamong Company (Chicken Feet), Korean Food Plus (Sweet Potato), HB Corporation (Belt), Zoomarketing (Eco E Comfort Shoes), and Farmers Mom (Grain Crispy Roll).
AGPS, which sold about 110 million KRW worth in just one broadcast in July, said, "Participating in the Ilsacheonri Project allowed us to enter the highly challenging TV home shopping market more easily, and after the broadcast, we were connected to various distribution channels such as TV home shopping, which greatly helped expand our profits."
Jang Yoon-sung, head of the Seoul Regional Headquarters of the Korea Federation of SMEs, explained, "Next year, we will cooperate more closely with the Seoul Metropolitan Government to help Seoul-based SMEs overcome low brand awareness and increase sales."
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The TV Home Shopping Support Project provides broadcasting costs to help SMEs that produce high-quality products but face difficulties in promotion and marketing to develop sales channels. Since 2012, with budget support from the Seoul Metropolitan Government, more than 1,000 products have been supported over the past decade.
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